In this episode of Take-Away with Sam Oches, Sam talks with Michelle Korsmo, the CEO of the National Restaurant Association. The Association is the largest advocacy group for restaurants in the U.S. and aside from lobbying on behalf of the industry in the nation’s capital, it also provides a wealth of resources for brands as they look to overcome the myriad challenges facing restaurants today. 

Michelle and Sam sat down at the recent Prosper Forum in Amelia Island, Fla., to discuss those challenges and how the National Restaurant Association is helping operators fight on multiple fronts. That includes a look at the “4 D’s”: demographics, digital, demand and disruption. 

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