In today’s episode, host Jack Jostes shares his personal experiences and key takeaways from the book "You Can't Teach a Kid to Ride a Bike at a Seminar" by David H. Sandler, exploring its impact on both personal and team sales performance. This episode is a must-listen for landscape companies who are looking to refine their sales process, enhance customer interactions, and improve team communication.

Listen to the full episode to hear: 

• How Sandler’s 7-step selling system not only fine-tunes your sales process but also enhances overall communication within your team. 
• The importance of knowing when and how to discuss budget in sales conversations to enhance respect and clarity with clients.
• The curious technique of 'negative reverse selling' and how you can use it to close more sales
• The importance of “the handoff” among departments and how you can create a better customer experience using this sales system.

Show Notes:

Watch the full episode + see the transcript at: https://landscapersguide.com/podcast/

Tell us where to send your beef jerky: https://landscapersguide.com/toolbox

Stop by Booth #1428 at the SIMA Symposium in June 2024: https://landscapersguide.com/events 

Start your own Company Book Club: Purchase the Book on Amazon