The method in which prospects seek information has resulted in Amazon-ified search results making it difficult to have a conversation that doesn’t just begin and stop at price dropping. 

In this episode I am joined with Jan Roos, bestselling author of The Legal Marketing Fastland and CEO of CaseFuel, a marketing platform that helps law firm owners gain greater visibility into their pipelines, generate more leads, and close more deals. 

 

In this episode, Jan and I will discuss:

• Amazonify-ing your online search results
• Going “niche” with your content
• Being top of a list verses being the ONLY one on the list
• Niching the “Normal”
• Marketing metrics that matter
• Creating association with groups to connect with Potential New Clients