Most authors stop at writing the book. But what if the book is just the beginning?

In this episode, AJ Vaden sits down with Nick Hutchison, founder of BookThinkers, to reveal the real work that starts after your book is published. Whether you're a seasoned author or launching your first title, this conversation will show you why being best-written means nothing if you're not also best-selling.

They break down:

• Why small podcasts outperform big shows for book sales

• The 3 content formats that actually convert (and how to use them)

• How to structure a 60-second video to sell your book on autopilot

• Why books don’t just share ideas—they start movements

• And the surprising truth about what builds lasting influence

If you're a mission-driven messenger with a book—or a message—you need this episode. And if you're not selling your book, ask yourself: do you really believe in it?