Everyone's asking about Influencers and how to grow their reach for their boutique, so today Alex Norton is giving you the scoop on how to make it easy and fun!

Want to sign up for my MAGIC MEETUP in Las Vegas on Feb 6, 2019? Here's the link to be added to the guest list: https://emily-benson.mykajabi.com/emily-magic-meetup

For more info about my Rich Retailer Retreat and to register, click here: www.RichRetailerRetreat.com

In this episode we cover:

Traditional Media Relations

How to reach out to writer and producers and get them to respond!

How to utilize local/ regional publications to promote you for FREE 

Gifting + Events 

Networking and relationship management 

How to pitch yourself to media with a unique angle that sets you apart from other boutiques/ boutique owners 

Tastemaker + Social Media Relations

Their role in the PR industry and how the PR industry has evolved into social media placements as ROI

Style Bloggers 

Events 

Offer your space to local nonprofits, media publications and tastemakers to host events

You can find Alex on Instagram at @Iamalexnorton

Mentioned in this episode:

Join Boutique Training Academy Inner Circle Today!

Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Join Boutique Training Academy Inner Circle Today!

Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

I finish up the Mo'Money series with an in depth look at the reports you need to be running in your boutique business. We'll talk about P&Ls, Quickbooks, adding departments and how you've got to start running these reports to understand the health of your business!

To apply to the High Vibe Boutique Mastermind, click here: bit.ly/mmapp19

Mentioned in this episode:

Join Boutique Training Academy Inner Circle Today!

Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Join Boutique Training Academy Inner Circle Today!

Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

After listening to last week's episode, let's go deeper into metrics for your boutique. This week we'll expand on understanding 3 calculations you should be tracking and knowing in your boutique business. Average retail, percent to total company or department and your average margin are 3 metrics you can calculate with the numbers we recorded from last week's episode. I'm going to tell you why you should know them, how to use them to grow your business, and what clues about the health of your business you can gain!

Mentioned in this episode:

Join Boutique Training Academy Inner Circle Today!

Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Join Boutique Training Academy Inner Circle Today!

Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

What I learned during the launch about my tribe’s money mindset is the following:

1. Many boutique owners don’t save money. Zero wiggle room for mistakes or capital investments.

2. Lots of boutique owners are overbuying inventory. By a lot.

3. Boutique owners who have hit $15-20k revenue months go two ways… they are either living on the edge or ready to go for $1M years.

4. 55% (or 2.5-2.75x) margin is where so many boutique owner’s margins still land.

Over the next couple of weeks of emails and podcasts, we REALLY have to talk about this guys. Your anxiety about money is simply coming from a lack of awareness and the steps to take after you know what’s going on.

So let’s start this week with Assignment #1 | PART ONE: Become Aware of Your Money Situation.

Step 1: Sign into your business bank account. Record how much is in there.

Step 2: Look at your payment system or register. How much money did you make last week? How much money is hitting your bank account in the next 3 days. Record these numbers on the same page as the step 1 number.

Step 3: How much inventory do you own at wholesale cost? Record it.

Step 4: How much inventory at wholesale cost is on order, meaning it’s set to be delivered to you in the next week- six months?

Assignment #1 | PART TWO: Listen to the Boost Your Boutique Podcast this Wednesday

In this week’s episode, I’ll be going through these numbers, why they are important and what you need to be doing with them. (Hint: You need to be doing this once a week, Monday’s a good day to do it since the “retail week” is technically Sunday through Saturday.)

How to Calculate Stock to Sales Rate:

(How Many Inventory Units You Own) Divided By (How Much Inventory You Sold Last Week or Month}

Mentioned in this episode:

Join Boutique Training Academy Inner Circle Today!

Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Join Boutique Training Academy Inner Circle Today!

Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Amazon & Apple just did a deal that is going to put alot of small resellers out of business. Why does that matter to boutiques? It shows that platforms like Amazon can turn on a dime to show loyalty to big brands over smaller sellers. This is important as we grow our boutiques because we have to stop the trend of the "Instagram" or "Facebook" boutique and own as much of our platforms and data as possible ASAP.

*** OPEN NOW: ONLINE LIVE SIX FIGURE BOUTIQUE BLUEPRINT COURSE:

www.SixFigureBoutiqueBlueprint.com***

"The Ultimate Boutique Handbook" on Amazon here:

www.ultimateboutiquehandbook.com

The Ultimate Boutique Handbook Business Plan Workbook

Available here: www.ultimateboutiquebundle.com

ONLINE LIVE SIX FIGURE BOUTIQUE BLUEPRINT COURSE:

www.SixFigureBoutiqueBlueprint.com

BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com

FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com

==================================================

SOCIAL MEDIA:

Website: http://www.StylishandSuccessful.com

Instagram: @stylishandsuccessful

Facebook: /stylishandsuccessful

Twitter: @Stylish_Success

Huffington Post: http://www.huffingtonpost.com/author/emily-932

===================================================

RESOURCES:

Shopify: ​The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify

======================================================

BUSINESS INQUIRIES:

email: [email protected]

=====================================================

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

To making lots of friends and making lots of money!

Emily Benson

www.StylishandSuccessful.com

www.FashionTruck.com

www.BoostYourBoutique.com

My FREE Facebook Community: bit.ly/trucktribe

Mentioned in this episode:

Join Boutique Training Academy Inner Circle Today!

Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Join Boutique Training Academy Inner Circle Today!

Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Before we go into 2019, let's look back at 2018. I want to share a raw and real episode about the big lessons I've learned in 2018. How will I take that and run into 2019 with positive momentum?

"The Ultimate Boutique Handbook" on Amazon here:

www.boutiquehandbook.com

The Ultimate Boutique Handbook Business Plan Workbook

Available here: www.ultimateboutiquebundle.com

ONLINE LIVE SIX FIGURE BOUTIQUE BLUEPRINT COURSE:

www.SixFigureBoutiqueBlueprint.com

BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com

FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com

==================================================

SOCIAL MEDIA:

Website: http://www.StylishandSuccessful.com

Instagram: @stylishandsuccessful

Facebook: /stylishandsuccessful

Twitter: @Stylish_Success

Huffington Post: http://www.huffingtonpost.com/author/emily-932

===================================================

RESOURCES:

Shopify: ​The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify

======================================================

BUSINESS INQUIRIES:

email: [email protected]

=====================================================

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

To making lots of friends and making lots of money!

Emily Benson

www.StylishandSuccessful.com

www.FashionTruck.com

www.BoostYourBoutique.com

My FREE Facebook Community: bit.ly/trucktribe

Mentioned in this episode:

Join Boutique Training Academy Inner Circle Today!

Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Join Boutique Training Academy Inner Circle Today!

Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Stop hiding in your boutique business! Over and over I see missed opportunities for boutique owners to step more into the spotlight and be their own best influencer. In this episode I talk about what being an influencer means, how to do it when you're an introvert, and the ins and outs of sharing more of yourself to attract more amazing customers!

ONLINE LIVE SIX FIGURE BOUTIQUE BLUEPRINT COURSE:

www.SixFigureBoutiqueBlueprint.com

"The Ultimate Boutique Handbook" on Amazon here:

www.ultimateboutiquehandbook.com

The Ultimate Boutique Handbook Business Plan Workbook

Available here: www.ultimateboutiquebundle.com

BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com

FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com

==================================================

SOCIAL MEDIA:

Website: http://www.StylishandSuccessful.com

Instagram: @stylishandsuccessful

Facebook: /stylishandsuccessful

Twitter: @Stylish_Success

Huffington Post: http://www.huffingtonpost.com/author/emily-932

===================================================

RESOURCES:

Shopify: ​The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify

======================================================

BUSINESS INQUIRIES:

email: [email protected]

=====================================================

Disclaimer: This is not a sponsored video. Some links are affiliate links. Thank you for watching!

To making lots of friends and making lots of money!

Emily Benson

www.StylishandSuccessful.com

www.FashionTruck.com

www.BoostYourBoutique.com

My FREE Facebook Community: bit.ly/trucktribe

Mentioned in this episode:

Join Boutique Training Academy Inner Circle Today!

Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Join Boutique Training Academy Inner Circle Today!

Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

I've met another woman who was a boutique CEO, and I got her on to talk about what it REALLY takes to build and grow a boutique business. Ciara Stockeland, now owner of The Boutique Box, had a brick and mortar boutique-turned-franchise in the Midwest of the United States. She ran a 3000 square foot distribution center, managed massive wholesale order pick and pack shipping and in store everything. She decided to close it all down and follow her innate drive for being a start-up entrepreneur and create a business the fills the need of today's boutique owner.

The Boutique Box is a subscription box designed specifically for Boutique Owners and is the only thing like it on the market.

What I love about it is:

1. You're seeing brands you may never see at market or on the aggregate wholesale sites... AND getting full sized samples.

2. You're getting a discount on the wholesale prices: better margins!!!

3. You're working with someone who cares about your success and has been in your shoes. Ciara has brought on a boutique accountant and myself to help fill in the gaps in education within her community.

You can find more info and sign up at www.btqbox.com. This is the LAST week they can enroll month-month at $35/mo and if you enroll by December 15, 2018, you will get the December BOX! You can also follow Boutique Box on Instagram at @thebtqbox to see some of the samples you get in the box. My book, "The Ultimate Boutique Handbook" will be in the January box!!!

RESOURCES I OFFER:

"The Ultimate Boutique Handbook" on Amazon here:

http://amzn.to/2mRel6K

The Ultimate Boutique Handbook Business Plan Workbook

Available here: www.ultimateboutiquebundle.com

ONLINE LIVE SIX FIGURE BOUTIQUE BLUEPRINT COURSE:

www.SixFigureBoutiqueBlueprint.com

BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com

==================================================

SOCIAL MEDIA:

Website: http://www.StylishandSuccessful.com or www.BoostYourBoutique.com

Instagram: @stylishandsuccessful

Facebook: /stylishandsuccessful

Twitter: @Stylish_Success

Huffington Post: http://www.huffingtonpost.com/author/emily-932

===================================================

RESOURCES:

Shopify: ​The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify

======================================================

BUSINESS INQUIRIES:

email: [email protected]

Mentioned in this episode:

Join Boutique Training Academy Inner Circle Today!

Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Join Boutique Training Academy Inner Circle Today!

Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

You started your boutique... now you want to change it ALL. I know, it's tough. Let me guide you through how to cope with the shift, get rid of the inventory and understand how to deal with what needs to happen to kick off on the right foot.

Grow your own successful retail store! Brick and Mortar | Mobile | Ecommerce:

"The Ultimate Boutique Handbook" on Amazon here:

http://amzn.to/2mRel6K

The Ultimate Boutique Handbook Business Plan Workbook

Available here: www.ultimateboutiquebundle.com

BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com

ONLINE LIVE SIX FIGURE BLUEPRINT COURSE:

http:/bit.ly/SFBA17

FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com

==================================================

SOCIAL MEDIA:

Website: http://www.StylishandSuccessful.com

Instagram: @stylishandsuccessful

Facebook: /stylishandsuccessful

Twitter: @Stylish_Success

Huffington Post: http://www.huffingtonpost.com/author/emily-932

===================================================

RESOURCES:

Shopify: ​The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify

======================================================

BUSINESS INQUIRIES:

email: [email protected]

Mentioned in this episode:

Join Boutique Training Academy Inner Circle Today!

Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Join Boutique Training Academy Inner Circle Today!

Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Hello hello hello! I'm back for SEASON THREE of the Boost Your Boutique podcast! This season we're going to talk alot about mindset, more about marketing and even more about how to take retail industry trends and use them to grow your boutique business! Get psyched!

Grow your own successful retail store! Brick and Mortar | Mobile | Ecommerce:

RESOURCES I OFFER:

"The Ultimate Boutique Handbook" on Amazon here:

http://amzn.to/2mRel6K

The Ultimate Boutique Handbook Business Plan Workbook

Available here: www.ultimateboutiquebundle.com

BOUTIQUE BASICS BOOTCAMP: www.BoutiqueBasicsBootcamp.com

ONLINE LIVE SIX FIGURE BLUEPRINT COURSE:

http:/bit.ly/SFBA17

FASHION CONSULTANT SALES BOOTCAMP: www.FashionConsultantBootcamp.com

==================================================

SOCIAL MEDIA:

Website: http://www.StylishandSuccessful.com

Instagram: @stylishandsuccessful

Facebook: /stylishandsuccessful

Twitter: @Stylish_Success

Huffington Post: http://www.huffingtonpost.com/author/emily-932

===================================================

RESOURCES:

Shopify: ​The best option for inventory management for your shop! Integrated ecommerce, physical inventory and reports to analyze your business! Use this link to get a 14 day FREE trial: http://bit.ly/emilyshopify

======================================================

BUSINESS INQUIRIES:

email: [email protected]

Mentioned in this episode:

Join Boutique Training Academy Inner Circle Today!

Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy

Join Boutique Training Academy Inner Circle Today!

Click here to join the BTA Inner Circle: https://www.boutiquetrainingacademy.com/offers/PYHppzpy