Welcome back to the Buyerside Chat! We're diving into the importance of the Product Life Cycle for your business and how it can impact your profitability, assortment balance, and overall strategy.

In this episode, you’ll hear:

• What the Product Lifecycle is and why it matters for your business
• The common mistakes brands make with their SKUs and collections
• The three lifecycle buckets and how to apply them to your business
• Tips on curating and editing your product assortment effectively using the Product Lifecycle strategy
• How to leverage the product life cycle for better inventory planning, cost savings, and marketing strategies

We’ll chat through everything that you need to know about managing your product assortment to help you implement this strategy. The goal with these short conversations is to help you to become the buyer of your own business and make smarter, more strategic decisions.

Enjoy the chat!

RESOURCES:

Listen to Episode 81: Your Product Launches: When and How Much?! 

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