Video boosts conversion! If you're not using video in your business, you're missing out. Here are the 6 biggest mistakes in real estate and business video content:

1️⃣ Don't start with generic greetings. Grab attention with a hook instead.

2️⃣ Have clear talking points to avoid circling around and losing viewers.

3️⃣ Ensure good sound quality. A $5-$10 lapel mic or clear AirPods can make a big difference.

4️⃣ Invest in good lighting. A $20 ring light improves video quality significantly.

5️⃣ Look at the camera. Eye contact is crucial for engagement.

6️⃣ Most important: Follow up! Sending videos won't convert on its own. Make calls for two-way conversations.

Watch till the end to discover the key to selling more houses through effective video communication.

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