Kari Patefield, Owner of IKT, joins the show to discuss her journey from a small-town fashion enthusiast to a successful boutique owner. Kari shares how she recognized her distinct look early on and how she helps others feel confident thinking outside the box while staying comfortable. Learn about the balance between her online and in-store business, the importance of understanding your customer demographic, and the steps from product creation to launch.

Resources: 

Join The Boutique Hub Community 

Kari Patefield: Instagram 

Website: https://shopikt.com 

Facebook: facebook.com/iktboutique 

Instagram: @iktboutique  

Ashley Alderson: Instagram 

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Have you ever thought about what would happen if you needed to take a step back from your business? Do you have SOPs or any operational documents that could help if someone needed to take over? If you answered "no" to either of these questions (or both!), don't miss today's episode. I'll explain why it's so important to document important tasks and how to do them, as well as how to get started.

Resources:

Join The Boutique Hub Community

If you have been to our showroom or markets, you’ve probably had the opportunity to meet today’s guest, Samantha Conner. Samantha is such a bright light for our community and team, and she understands business from both a brand and boutique perspective. She joins us today to share insight into Hubventory, buying, business, and the industry as a whole.

Resources:  

Hubventory | Wholesale

Boutique Hub Membership

 Samantha Conner: Instagram

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

How do you start your day? Are you intentional with your mornings, or do you let what's going on around you (namely on social media) dictate how you feel? If you're not taking action to set your day up in a way that will take you closer to your goals, then don't miss this episode. You'll learn a few simple questions to ask yourself each and every morning to set yourself up for a day that goes your way.

Resources:

Join The Boutique Hub

Instagram: The Boutique Hub / Ashley Alderson

Have you ever found yourself so deeply entrenched in the daily grind of running your business that it feels impossible to see the bigger picture? In this episode, we’ll confront the common struggle of getting lost in the day-to-day operations and losing sight of the greater potential of our businesses. From surviving the to-do list to thriving in the entrepreneurial journey, we’ll explore the importance of stepping back, gaining clarity, and reigniting our passion. Even when time, money, and energy seem scarce, finding ways to take breaks and recharge is essential for long-term success.

Resources:  

Boutique Summit 2024

Boutique Hub Membership  

Ashley Alderson: Instagram 

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Hubventory | Wholesale 

What is the secret to setting your business apart? Figure out your niche and connect with those people! Listen in learn how to speak—and stand out—to your ideal customer.

Resources:

Join The Boutique Hub Community

Is it time to reevaluate your business journey? Megan Crabtree, Membership Representative at The Boutique Hub, joins us for a candid conversation about the tough decision to close her boutique. In this episode, she shares her personal experience of navigating having her identity tied to her business—and the realization that sometimes success means recognizing when it's time to move on. Discover the lessons Megan learned along the way, including finding balance, overcoming fear of the unknown, and gracefully transitioning to new career opportunities without burning bridges. 

Resources:  

Boutique Summit 2024 

Boutique Hub Membership 

---- 

Megan Crabtree: Instagram  

Ashley Alderson: Instagram 

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube 

Small Business Marketing Handbook 

Hubventory | Wholesale 

When you're headed to market, knowing what to ask vendors is so important. Listen in to learn six key questions to make sure you get answered so that your future trips to market go as smoothly as possible.

• How to Buy Wholesale Guide

Have you found yourself propelled into the world of managing people when all you were prepared to do was focus on scaling your business? Jackie Koch, Founder of People Principles and host of the World's Greatest Boss podcast, knows the feeling all too well. Today, she joins us to demystify the challenges of team management and equip entrepreneurs with the leadership skills needed to thrive. From defining core values to refining the hiring process, Jackie shares invaluable insights into building a successful team that aligns with your business vision.

Resources:

• Jackie Koch: Instagram | LinkedIn 
• People Principles 
• World’s Greatest Boss
• Is Hiring Freelancers Right For Your Business?  
• Navigating Wage & Hour Laws 
• Here is the link to our free compliance checklist!
• We offer an HR Audit session where we review all the HR and Compliance practices a business has in place to identify immediate red flags and future things to implement. Here is the link to book an audit and listeners can use code BOUTIQUE to get 50% off.
• Small Business Hiring Handbook
• Ashley Alderson: Instagram
• The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
• Boutique Summit 2024
• Small Business Marketing Handbook
• Boutique Hub Black
• Hubventory | Wholesale 

Last week, you heard me talk about the perfect process to follow for in-person sales. Today, I'm breaking down how to make the perfect online sale. Listen in to hear the key steps to follow to give online customers a memorable sales experience.

Resources:  

Facebook Ads Masterclass