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#519 What if the secret to building a nine-figure brand isn’t more people — but more scrappy, strategic thinking? In this episode hosted by Kirsten Tyrrel, we sit down with Will Nitze, founder of IQBAR, to unpack the gritty, unconventional journey from his kitchen R&D experiments to building a nine-figure nutrition brand. Will shares how he hustled his way through a successful Kickstarter campaign using unconventional tactics, scaled without a massive team by leveraging agencies and automation, and grew from a niche brain-food bar into a multi-product platform sold in major retailers nationwide. Learn how adaptability, constant iteration, and letting go of ego played a critical role in his long-term success — and how you can apply those same principles to grow a business that truly scales!
What we discuss with Will:
+ From kitchen R&D to Kickstarter
+ Scrappy email hacks for launch
+ Building a brain-focused nutrition brand
+ Evolving from niche to mass market
+ Leveraging feedback to improve products
+ Scaling without hiring a huge team
+ Managing growth through third parties
+ Expanding into hydration and coffee
+ Platformizing products for longevity
+ Selling across retail, e-comm, and club stores
Thank you, Will!
Check out IQBAR at EatIQBAR.com.
Follow Will on LinkedIn.
Watch the video podcast of this episode!
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
And follow us on:
Instagram
Facebook
Tik Tok
Youtube
Twitter
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Want to hear from more incredible entrepreneurs? Check out all of our interviews here!
Learn more about your ad choices. Visit megaphone.fm/adchoices
By Millionaire University4.9
361361 ratings
#519 What if the secret to building a nine-figure brand isn’t more people — but more scrappy, strategic thinking? In this episode hosted by Kirsten Tyrrel, we sit down with Will Nitze, founder of IQBAR, to unpack the gritty, unconventional journey from his kitchen R&D experiments to building a nine-figure nutrition brand. Will shares how he hustled his way through a successful Kickstarter campaign using unconventional tactics, scaled without a massive team by leveraging agencies and automation, and grew from a niche brain-food bar into a multi-product platform sold in major retailers nationwide. Learn how adaptability, constant iteration, and letting go of ego played a critical role in his long-term success — and how you can apply those same principles to grow a business that truly scales!
What we discuss with Will:
+ From kitchen R&D to Kickstarter
+ Scrappy email hacks for launch
+ Building a brain-focused nutrition brand
+ Evolving from niche to mass market
+ Leveraging feedback to improve products
+ Scaling without hiring a huge team
+ Managing growth through third parties
+ Expanding into hydration and coffee
+ Platformizing products for longevity
+ Selling across retail, e-comm, and club stores
Thank you, Will!
Check out IQBAR at EatIQBAR.com.
Follow Will on LinkedIn.
Watch the video podcast of this episode!
To get access to our FREE Business Training course go to MillionaireUniversity.com/training.
And follow us on:
Instagram
Facebook
Tik Tok
Youtube
Twitter
To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.
Want to hear from more incredible entrepreneurs? Check out all of our interviews here!
Learn more about your ad choices. Visit megaphone.fm/adchoices

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