When you think of a business with an iconic, unforgettable brand, what comes to mind? What sets this brand apart?

In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Two-Brain CMO John Franklin to talk about how gym owners can use brand and direct-response marketing to grow their businesses.

Brand marketing is all about telling your story: why you do what you do, and for whom.

Direct-response marketing is all about creating offers to get people to do something specific “right now.” Two examples: Paid ads that give people a compelling reason to purchase gym services today and social-media sell-by-chat strategies where the goal is getting a follower to book a free consultation.

As John explains, brand and direct-response marketing go hand in hand. The stronger your brand is, the more effective your direct marketing will be because a strong brand has earned the trust of consumers.

Tune in for key tactics from a marketing expert, as well as real-world examples from established brands such as CrossFit, Zumba, Beachbody and Budweiser.

Links

How to Discover Your Brand/Niche

Two-Brain blog on QuickCasting

Gym Owners United

Book a Call 

0:43 - Brand vs. direct marketing

2:39 - Fitness brands that did it right

7:47 - Essential elements of direct-action marketing

13:32 - Clarify who you are and what you do

21:56 - Gyms with great brands