In this follow-up to last week's conversation, Tyson asks a different but equally powerful question: If a law firm wants to dominate in 2030, what marketing should they STOP focusing on right now? Tyson shares a candid voice memo response from Ryan Weber (yes, not Jeremy!), a sharp marketing mind in the legal space. Ryan’s answer flips the script on traditional marketing advice, with a focus on building powerful boutique brands, moving beyond Google-centric strategies, and positioning law firms like media companies. Tyson adds his own insights on the shift toward AI, LLM optimization, and how firms can stay ahead of the massive marketing changes already underway.

Whether you agree, disagree, or have your own take, Tyson wants to hear from you. Text him at 314-501-9260 and join the conversation.