Brandfetti

Brandfetti

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Brandfetti episodes

  • How to Write Copy That's Persuasive (And Not Salesy)

    How does one write persuasive copy without being "pushy" or "salesy"? In this episode, I dive into 5 ways you can do just that, the key mindset shifts you must make so that your copy isn't "wobbly" to your audience, and the 4 key elements your audience actually NEED in order to be ready to take action.

    If you want to take this one step further? Join us in our 3-day Copy Confidence Challenge happening NEXT WEEK. 14, 15, 18th of September (replay included) and I'll teach you how you can translate the ideas and thoughts in your mind, onto paper FASTER. Day 2? I also share with you my 5Ps in the persuasion framework.

    1 hour over 3 days, that's all it's going to take. Snag your early bird ticket now for only $49 here: www.wordfettigroup.com/3daychallenge

    24 min
  • Not Converting? You Could Be Making One of These 5 Mistakes.

    Feeling like you're trying ALL the things but it's still crickets? Putting out content like the "gurus" are telling you but sitll not getting the results and leads you were hoping for? In this episode, I throw down on the 5 biggest reasons why your copy or content may NOT be converting, and what you need to focus on instead.

    OH HEY YOU! Big news.

    Our ever-popular 3-Day Copy Confidence Challenge is BACK. Where over 3 days we'll teach you how you can translate the ideas and thoughts in your mind, onto paper FASTER.

    1 hour over 3 days, that's all it's going to take. Snag your early bird ticket now for only $49 here: www.wordfettigroup.com/3daychallenge

    Day 1 ― Get Copy Confident: The ability to get your game-changing ideas outta your head and flowing onto the page? Is way closer than you think. Together? We will:

    • Identify the real reason why you get writer's block (Spoiler Alert: It's not because you're a bad writer)
    • Equip you with simple (repeatable) strategies to have you saying bye-bye to wobbles and writing with confidence
    • Craft a compelling story about your biz (even if you don't consider yourself a storyteller)

    Day 2 ― Turn Copy Into Sales: You got into this business to make a larger impact and to make sales. So we'll show you how you + your words can do exactly that. You'll discover:

    • How to eliminate the "busy" work crowding up your schedule and focus on the ONE skill that really matters
    • Discover the 5P's in persuasion to power up your copy so it inspires your audience to take action
    • Our fool-proof system to nail your stand-out messaging and inspiring your audience to take action
    • Write 1 sales-based caption that you can publish immediately after the challenge to generate sales

    A BONUS Live Q&A on Day 3 (Value: $397): Consider this your chance to ask a conversion strategist and copywriter (aka hi, it me!) anything you want about copywriting, sales, content, consumer psychology and branding! Whether that's how to apply your newfound copy skills to your socials, or the next best steps to move the needle in your biz, my brain is yours for the picking for an entire hour!

    ________

    Psst. Want a freebie?

    Of course, you do.

    Sign up for our 5 e-copy lessons below, where every day I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy, and more. wordfettigroup.com/freebie

    17 min
  • 3 Copy Hacks to Help You Make Your Copy Stronger

    In this short and sweet episode, I throw down 3 simple yet POTENT copywriting hacks to help you make your copy stronger, punchier, and more persuasive. Try this in your next piece of content or copy!

    Love these and want to upskill in your copy game? Our signature copywriting and sales psychology course Wordfetti Your Wordsopens in 3 weeks. Be sure to sign up for the waitlist to get exclusive bonuses! Click here to join the waitlist.

    Psst. Want a freebie?

    Of course, you do.

    Sign up for our 5 e-copy lessons below, where every day I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy, and more. wordfettigroup.com/freebie

    10 min
  • If You Know What to Say but Don't Know How to Say It - Listen to This

    As soon as I hear someone say "I know what I want to say, but I don't know HOW"? There's usually 3 reasons why. In this episode, I dive into the 3 most common reasons why you may be feeling this way, the antidote to them, and a simple trick to writing copy that sticks, with ease.

    In this episode, I also spoke about our signature course Wordfetti Your Words, Doors which opens in 4 weeks. Be sure to sign up for the waitlist to get exclusive bonuses! Click here to join the waitlist.

    Psst. Want a freebie?

    Of course, you do.

    Sign up to our 5 e-copy lessons below, where every day I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy, and more. wordfettigroup.com/freebie

    15 min
  • The Objective of a Home, About, Services, and Product Page on Your Website

    No your website isn't just a dumping ground for ALL the info. With attention span decreasing to 8 seconds, y'all are gonna want to make sure the copy on each of your respective pages is intentional, strategic, and executed with precision. In this episode, I dive into the PURPOSE of each of the top 5 pages on a website: Home, About Us, Services, Product, Start Here.

    In this episode, I also referenced 2 elements:

    • a previous episode "How to structure the Pages for your website project" -- You can access that right here.
    • our signature copywriting and psychology course, Wordfetti Your Words that will be opening doors again next month. Join the waitlist here!

    ____

    *FREEBIE*

    Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy, and more.

    wordfettigroup.com/freebie

    _____

    Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

    21 min
  • What Is Messaging?

    Copy without messaging (the strategy) is like tacos without the guac. Still sizzling, but there's something missing, esé. In this latest episode, I dive into the difference between copy vs messaging.

    Turn into this episode where in 12 months I go through:

    • the subtle yet POWERFUL difference between messaging and copy;
    • A BIG mistake that many businesses make when it comes to articulating their messaging;
    • How your ability to tweak your messaging at any given time is your secret weapon (and where to begin)

    ____

    *FREEBIE*

    Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

    wordfettigroup.com/freebie

    _____

    Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

    15 min
  • Surrendering, Detaching, and How I Mixed Travel With Launching (Part 2)

    This episode is part 2 of behind of scenes for our recent Membership launch, The Wordfetti Club. In this episode I share more about my internal reflections around this launch and why it has completely changed the way I think about "launching" as a whole.

    I dive into:

    • The key narratives I had to redefine and rewrite - to mix travel with launching
    • How I surrendered, detached myself from the goal and had FUN with this launch
    • The key lessons I'll be taking away for my future launches and what you can do too, to infuse more ease and fun for your next launch or your next revenue generating activity for your business.

    ____

    *FREEBIE*

    Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

    wordfettigroup.com/freebie

    _____

    Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

    29 min
  • Behind the Scenes of Our First-Ever Membership Launch (Part 1)

    We recently launched for the first time, our new membership: The Wordfetti Club. We welcomed 209 founding members, exceeding our original goal and in this episode, I peel back the curtains to share with you:

    • The different stages to the launch and how it came about.
    • Some key strategies I leaned on for this launch
    • My 5 big lessons from this recent launch and why I believe we did so well.

    Stay tuned for part 2, where it'll be more about my introspective/reflections around why this launch has became one of my favourites of ALL time.

    ____

    *FREEBIE*

    Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

    wordfettigroup.com/freebie

    _____

    Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

    34 min
  • How Psychology Intertwines With Copywriting

    In this recent interview I had with Tahryn Bolt, we dove into the secret to writing persuasive and impactful copy that converts into clients is a magical mix of psychology and words.

    In the episode, we go into:

    • How to write copy that stands out
    • How psychology and copy intertwine
    • how ChatGPT comes into play when it comes to writing copy

    ____

    *FREEBIE*

    Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

    wordfettigroup.com/freebie

    _____

    Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

    1 hr 2 min
  • What's the Difference Between Copy vs Content?

    Copy, Content, they're both kinda the same right? Nope. Whilst these 2 words are used quite interchangeably in the world of marketing, there are KEY differences in what copy is, and what content is. In this episode, I dive into them.

    *FREEBIE*

    Sign up to our 5 e-copy lessons below, where everyday I'll land in your Inbox with simple tweaks you can make in your copy to level it up! From ad copy, website copy and more.

    wordfettigroup.com/freebie

    _____

    Pst. Want something covered in Brandfetti? Fill out this 30-second form, and who knows, our next episode might be featuring YOU: anitasiek.com/askanita

    16 min

About Brandfetti

From the publisher's feed

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology.

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