Brandfetti

Brandfetti

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Brandfetti episodes

  • Marija Duka Interviews Me on Building a Personal Brand and Finding Your Voice

    This is a rebroadcast episode where I was interviewed on Marija Duka's podcast: The Career Confidence Podcast. We talk about some uber-powerful topics such as:

    • My transition from Lawyer to Copywriter
    • Creating your personal brand
    • Finding your unique voice
    • How to navigate around the wobbles you get when writing copy
    • What "career confidence" means to me.

    In this episode, Marjia and I do talk about the 3 Day Copy Confidence Challenge.

    At the time of recording, this was yet to occur, but at the time of rebroadcasting, we are proud to say this has been an epic success filled with so much transformational stories from our challengers. If you'd like to purchase the replay, you can do so for $97.

    Simply DM me on Instagram, @anitasiek with the words: "3 DAY COPY CONFIDENCE" and I'll send you the link.

    Keen to join us next time we relaunch Wordfetti Your Words? Join the waitlist here: wordfettigroup.com/wywwaitlist

    __

    Follow me on IG: @anitasiek

    Follow Wordfetti on IG: @wordfetti

    Get our 5 e-copy lessons: wordfettigroup.com/freebie

    49 min
  • Why Copywriting Will Always Remain To Be a High Income Skill

    The ability to write copy gives you what I like to call? The quadruple threat in 4C's. Sure, writing copy means you yep, save cashola, and save time, but beyond all that? It equips you with the 4C's to what I believe gives a business the ultimate advantage.

    Find out what the 4C's are in this episode.

    This is the final chance to join us in WYW. Doors close at 11:59pm AEST 27th of April!

    ***Join us here: wordfettigroup.com/wordfettiyourwords***

    ___

    Follow me on IG: @anitasiek

    Follow Wordfetti on IG: @wordfetti

    Get our 5 e-copy lessons: wordfettigroup.com/freebie

    17 min
  • How Not To Find Your Brand Voice

    "Conversational" "Friendly" is NOT a brand voice. In this episode, I dive into the biggest mistakes businesses makes when it comes to "finding their brand voice" and some key lessons to take note of if you are currently in the thick of trying to find your unique voice.

    Finding your unique voice is a key element that we cover in Wordfetti Your Words, our signature copywriting program. And doors? Are currently OPEN for enrolment!!

    ***Join us here: wordfettigroup.com/wordfettiyourwords***

    ___

    Follow me on IG: @anitasiek

    Follow Wordfetti on IG: @wordfetti

    Get our 5 e-copy lessons: wordfettigroup.com/freebie

    14 min
  • This Is the Worst Copywriting Advice I've Heard

    Over the years, I've heard a lotta "ick" copywriting advice. In this episode, I share perhaps one of the BIGGEST icks that I believe could be hazard-cone-ing a lot of businesses. Prompting more second guessing, instead of creative, original, idea exploration.

    In this episode, I shared with you a FREE LIVE MASTERCLASS I am hosting in around 24 hours. You comin? It's happening on the 20th of April. 2 times. wordfettigroup.com/freemasterclass.

    ___

    Follow me on IG: @anitasiek

    Follow Wordfetti on IG: @wordfetti

    Get our 5 e-copy lessons: wordfettigroup.com/freebie

    17 min
  • Mindset Shifts To Help You Write With More Confidence in Your Biz

    I won't lie. Sometimes when it comes to writing, and sharing my voice, I wobble too. Yep. I too second guess sometimes. I too have the perfection gremlin creepin' too. In this episode, I share 5 powerful mindset shifts I have leaned on each time I wobble, I hope it helps you too!

    Final chance to join us in the challenge:

    www.wordfettigroup.com/3daychallenge

    ___

    Follow me on IG: @anitasiek

    Follow Wordfetti on IG: @wordfetti

    Doors to WYW will open again on the 20th of April, click here to join the waitlist: wordfettigroup.com/wywwaitlist

    Get our 5 e-copy lessons: wordfettigroup.com/freebie

    21 min
  • From Content Paralysis To Copy Confidence With Stacey Hughes

    In this special WYW Case Study episode, I bring in Stacey Hughes, a Facebook Ads Manager who joined us in the most recent cohort of WYW. When did she join? Stacey had complete content paralysis and lacked the confidence to show up consistently on social media.

    In this episode, we dive into how we went from paralysis to confidence, how she tweaked her website copy through WYW (and how it x9 her ROI), copy in the realm of Facebook Ads, and how you can use copy to test your next Facebook campaign.

    Join us now on early bird, for only $49 - but hurry, prices go up soon.

    www.wordfettigroup.com/3daychallenge

    ___

    Follow me on IG: @anitasiek

    Follow Wordfetti on IG: @wordfetti

    Doors to WYW will open again later this month, click here to join the waitlist: wordfettigroup.com/wywwaitlist

    Get our 5 e-copy lessons: wordfettigroup.com/freebie

    38 min
  • Messaging vs Copy: There's a Difference

    There's a difference between copy and messaging. In this episode, I dive into the key characteristics that differ between the two concepts, why it's important you dive into your messaging BEFORE writing your copy, and some key questions to help you unpack it.

    Enjoyed this episode? Then you're gonna love our 3-day live Copy Confidence Challenge. For the first time ever, we are running a 3-day live masterclass series teaching you how to write better copy, and translate the magic outta your mind and onto words FASTER.

    Join us now on early bird, for only $49 - but hurry, prices go up soon.

    www.wordfettigroup.com/3daychallenge

    ___

    Follow me on IG: @anitasiek

    Follow Wordfetti on IG: @wordfetti

    Doors to WYW will open again later this month, click here to join the waitlist: wordfettigroup.com/wywwaitlist

    Get our 5 e-copy lessons: wordfettigroup.com/freebie

    10 min
  • How Psychology Intertwines With Copy To Help You Get More Conversions

    The intersection of psychology and words absolutely fascinates me. In this episode, I dive into why it's important we do fuse psychology with our marketing and copy, and 3 ways that understanding human behaviour and how your audience approaches buying decisions can help you better your conversions.

    In this episode, I talk about 2 things: our signature copywriting program Wordfetti Your Words, which opens later this month. Join the waitlist here wordfettigroup.com/wywwaitlist

    I also speak about the 3-day live masterclass series we're running to help you write better copy. 2 x 60-minute masterclasses, 1 x live QA with me, and a pop-up Facebook Group to hang and network with like-minded folk. You ain't gonna wanna miss it.

    Join us now on early bird, for only $49 - but hurry, prices go up soon.

    www.wordfettigroup.com/3daychallenge

    ___

    Follow me on IG: @anitasiek

    Follow Wordfetti on IG: @wordfetti

    19 min
  • Q&A: How Can You Confidently Communicate What You Sell

    This is a live rebroadcast of a Q&A where I was recently a guest speaker of where I answered the question: How do you confidently communicate what you sell through messaging?

    In this short and sweet episode, I dive into:

    • The biggest mistake so many businesses make when it comes to writing copy;
    • Key differences between messaging and copy (and how you should approach writing both);
    • The #1 question you must ask when writing in a way that gets your audience feeling seen and heard;

    Enjoyed this episode? Then you're gonna love our 3-day live Copy Confidence Challenge. For the first time ever, we are running a 3-day live masterclass series teaching you how to write better copy, and translate the magic outta your mind and onto words FASTER.

    Join us now on early bird, for only $49 - but hurry, prices go up soon.

    www.wordfettigroup.com/3daychallenge

    ___

    Follow me on IG: @anitasiek

    Follow Wordfetti on IG: @wordfetti

    Doors to WYW will open again in April, click here to join the waitlist: wordfettigroup.com/wywwaitlist

    Get our 5 e-copy lessons: wordfettigroup.com/freebie

    17 min
  • How Vanessa Correa Achieved a 25% Conversion Rate by Applying Our Strategies

    In this episode, I bring in Vanessa Correa, a recent WYW alumni who is a Baby Reflux Specialist and her new business as a Virtual Assistant. We speak about:

    • The key challenges she experienced in communicating and writing for a specialised niche;
    • How she was able to achieve a 25% conversion rate, which sold within 2 weeks through applying our methodologies;
    • How she helps her clients repurpose their client; and
    • What her biggest takeaway and learning has been via WYW.

    We are LIVE! For the first time ever, we are running a 3-day live masterclass series teaching you how to write better copy, and translate the magic outta your mind and onto words FASTER.

    Join us now on early bird, for only $49 - but hurry, prices go up soon.

    www.wordfettigroup.com/3daychallenge

    ___

    Follow me on IG: @anitasiek

    Follow Wordfetti on IG: @wordfetti

    Doors to WYW will open again in April, click here to join the waitlist: wordfettigroup.com/wywwaitlist

    Get our 5 e-copy lessons: wordfettigroup.com/freebie

    41 min

About Brandfetti

From the publisher's feed

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology.

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