Brandfetti

In this sharp-shoot episode, I dive into the BIGGEST mistake I see biz founders make when it comes to writing copy, and a simple shift to make to ensure you're writing words that will have your audience paying attention.

Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy lessons here: anitasiek.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

Your website is your business's digital shopfront. It's perhaps one of the most important touch points of your business, because be it social media, or paid ads, or even the podcast, you're directing traffic to it. Bottom line? You want to make sure it's ready, and optimised for the eyeballs.

In this episode, I dive into 6 signs that it's time for you to refresh or rejig your website copy, how to flip the switch to make your website copy more about your reader (than about you), to why it's not just about features and benefits.

Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy lessons here: anitasiek.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

Ready for a cashflow injection in your business now that won't cost you $$$ on ads? You've come to the right place. In this episode, I throw down to you 5 different actions you can take right now to add a cash injection in your business. One of these actions? Can literally take less than 5 minutes!

Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy lessons here: anitasiek.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

Ahhh goal planning. We hear it's important, but with so many blogs, articles and podcasts talking about the importance of goals, this episode shines a spotlight on the angle a lot of people don't talk about -- what the heck do we do when things don't go to plan? To help me with this conversation, I bring in Adam Jelic of MiGoals, where we dive into why it's important to set goals, how to intentionally do it, why we lose momentum in our goals and what to do when things don't go to "plan"? e.g. Pandemic, personal life etc.

Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy lessons here: anitasiek.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

Putting a poll up on the gram' asking your audience what they want, is not a customer research strategy. If you're readin' this podcast overview right now, chances are you KNOW how important it is to do customer research and understand what your audience truly wants. But you're stuck on what to ask and how to run it.

In this episode, I highlight some of the biggest mistakes people are making when it comes to running customer research activities, what you need to focus on instead, and how we use the data we collate from customer research to literally write up our copy.

Want to get our testimonial and go-to customer research survey template? (2 x templates usually reserved for our Wordfetti Your Words students) Get it here for a limited time for $14: wordfettigroup.com/testimonial-template

For more BTS follow me on @anitasiek and the team at @wordfetti

One of the things I often say? Writing killer copy is part art and part science. In this special rebroadcast interview, where I was interviewed by Laura (of Lala Social), I dive into how psychology and copy meet, why communication is the most powerful skill you can learn as a biz owner, how to cure writer's block (yep! I ain't immune), and the biggest copywriting mistake you need to avoid.

Pssst. Wanna get your paws on 5 e-copy lessons in your inbox?

Get it here: www.wordfettigroup.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

Marketing has the power to catapult your business, but for a lot of businesses, the overwhelm and buffet of information has them in content paralysis. So in this episode, I bring in marketing strategist for creative service biz owners, Laura Higgins, to chat all things marketing.

In this episode, Laura shares 6 steps to creating a strategic marketing plan, why messaging and copy is KEY when it comes to marketing what you do, the one thing you can do now to increase your visibility and the biggest myth there is when it comes to marketing (hint hint, Instagram ain't your marketing strategy).

Pssst. Wanna get your paws on 5 e copy lessons in your inbox? Get it here: www.wordfettigroup.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

How do you approach the tricky conversation around "ah, you're too expensive"?! In this rebroadcast episode, I share with you some methods and strategies as to how to best approach this conversation (if a customer or client is asking for a discount), and also why you should never "price" based on what *you* think it the right price (more on that in the episode).

Pssst. Wanna get your paws on 5 e copy lessons in your inbox? Get it here: www.wordfettigroup.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

Ever had those moments where the words "YES" come outta your mouth, but you really mean "no"? Offft. In this episode, I invite clinical psychologist, Dr. Rebecca Ray, back onto the Brandfetti podcast (her last episode remains to be one of the hottest episodes on Brandfetti!) to chat all about the importance of setting boundaries (in our business, and in our personal life), how to respectfully ask the people around you to honour your needs, why we feel the need to "people please", and how to protect your energy so you don't find yourself energetically and mentionally drained.

This is a juicy one!

If you joined this episode don't forget to tag me @anitasiek and @drrebeccaray and share with us your biggest takeaway.

Pssst. Wanna get your paws on 5 e copy lessons in your inbox? Get it here: www.wordfettigroup.com/freebie

For more BTS follow me on @anitasiek and the team at @wordfetti

"This caption sucks! It didn't get any likes at all." -- sound familiar? What if I told you that measuring the success of Instagram purely based on likes is perhaps one of the biggest mistakes you can make when it comes to looking at the data and analytics of the gram'?

In this episode, I dive into why I don't measure the success of our gram' based on likes and what measure it on instead.

**We just made updates to our hottest selling product, CAPTION FORMULA WORKSHOP and we are running it LIVE for a one-off time this Friday 26th of August at 10:30 am AEST, snag your ticket right now by clicking this: https://wordfettigroup.com/workshop-live** Get in quick. All ticket holders will receive lifetime access to the replay!