Brandfetti

Brandfetti

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Brandfetti episodes

  • 7 Profitable Copywriting Lessons

    Time poor and want 7 of my top profitable copywriting lessons? Here it is. In this sharp shoot episode, I dive into 7 profitable copywriting lessons to help you up your copy and content game.

    Want to snag my 5 free copy e-lessons? Get it here wordfettigroup.com/freebie

    And for more BTS follow me on @anitasiek and the team at @wordfetti

    21 min
  • How Amy Southall Used Our Wordfetti Framework to Launch Her 1st and 2nd Business

    For our final WYW Case Study this round, I wanted to bring in a WYW Alumni who has been part of the family since the very beginning. Amy Michelle Southall joined me in WYW when it was in BETA, back in early 2020. 2 years on, and 2 bubbas later, Amy STILL refers back to our framework in WYW and is now using our methodology for her NEW brand.

    In this episode, we dive into: - Joining WYW as Amy was just about to embark on motherhood herself. - How she's used WYW and our methodology for her first business, and now her 2nd business. - The biggest mistake she made with her first biz, and the one thing she's doing differently this time. - Finding the time to build her business while juggling the ups and downs of motherhood.

    Enjoyed this episode? Be sure to check Amy out here: @mamahoodwellbeing

    Doors to WYW are closing TOMORROW! 11:59pm AEST 18th of October. This is your FINAL call fam. Got questions? Slide into the DMs! wordfettigroup.com/wordfettiyourwords

    ___

    Are we friends yet on Insta? Be sure to follow me on @anitasiek and the team at @wordfetti

    49 min
  • Q&A about DIY-ing copy and Wordfetti Your Words

    In this episode, I dive into some of the recent questions I've had through DM's, emails, and the live webinars I've run about DIY-ing your website and also about our signature copywriting and psychology program Wordfetti Your Words. From the pros and cons of outsourcing and DIY-ing to why Wordfetti Your Words is different from other copywriting programs out there, I dive into some of the most asked questions during this launch.

    ___

    Doors to WYW are currently OPEN!!! Check it out here: wordfettigroup.com/wordfettiyourwords (we close 11:59 pm AEST 18th of October, so get in quick!)

    27 min
  • Nailing the Messaging for Her Website, Email, and Launch Through Our Wordfetti Framework With Kate Emiley

    Is Wordfetti Your Words for me if I'm a marketer, copywriter, or content strategist? YEP. In fact, we've mentored a LOT of our fellow logophiles in WYW. One of the legends we've had the pleasure of mentoring? Kate is a content strategist and email marketer who specialises in helping service-based biz owners grow their community and build their client base through email.

    In this episode, we dive into: - Why Kate joined us in WYW even though she's had years of marketing experience - How Kate used our Wordfetti framework (the one we teach in WYW) to nail her messaging across her emails, her website, to even her content planning on social media and launches - The difference between growing your email list as an e-comm brand vs service-based brand - How you can grow your email list and the 3 must-have themes to an email sequence - The 1 email you must have to kick start your email growth journey

    Enjoyed this episode? Be sure to check Kate out at @kateemiley

    You can also go snag the Freebie Kate shared: kateemiley.com/email-like-a-boss-sample

    ___

    Are we friends yet on Insta? Be sure to follow me on @anitasiek and the team at @wordfetti

    52 min
  • Behind the Scenes of a Viral Post on LinkedIn With Rachael Bonnetti

    In this WYW Case Study episode, I bring in Rachael Bonnetti, ex-EA of C-Suites turned digital course creator and mentor for executive assistants. Rach first joined us in WYW a year ago, and over the last 12 months, in applying our methodology, she has seen some heckin' incredible results including a number of viral posts on LinkedIn. In this episode, we talk about Rach's transition from the corporate world to her biz, the challenges she had in finding her unique voice for her brand, how she cracked the code to creating content that's highly shareable, and potentially viral, and how her content and to copy together has resulted in more qualified leads and conversions for her biz.

    Follow Rach at @rachaelbonetti

    Want to get EPIC results like Rach did? Then I invite you to join me in my free LIVE masterclass tomorrow on how to stand out (and convert!) through captivating copy! I'll be opening doors to Wordfetti Your Words at the end of the class and if you're signed up to the class.

    You'll unlock a MEGA bonus surprise.

    Join up here: www.wordfettigroup.com/freemasterclass

    ___

    Are we friends yet on Insta? Be sure to follow me on @anitasiek and the team at @wordfetti

    39 min
  • From No Website To Getting 100 Qualified Leads Within 1 Week With Sachi Lord

    From 0 website to getting nearly 100 qualified leads within less than a week of website launch. Yep! For this killer episode I am thrilled to bring you one of our incredible success stories from WYW, and introduce you to Sachi, a certified registered nurse anesthetist (CRNA) who joined us in our May 2022 cohort, and graduated launching her website, her podcast, her email list and social media within 5 months with the leads FLOWING in!

    In this episode, we dive into: - Her story from service biz owner to digital course creator (in a completely different field!); - Starting her 2nd business and why she decided not to outsource her copy; - Perfectionism and imposter syndrome and how she navigated the gremlins; - Our framework that Sachi applied across all of her channels: from website, social media, podcast, and email; - How she got 100 leads within 1st week of the website launch.

    Follow Sachi here: https://www.instagram.com/thecrnaclub/

    Want to get EPIC results like Sachi did? Then I invite you to join me in my free LIVE masterclass next week on how to stand out (and convert!) through captivating copy! I'll be opening doors to Wordfetti Your Words at the end of the class if you're signed up for the class.

    You'll unlock a MEGA bonus surprise.

    Join up here: www.wordfettigroup.com/freemasterclass

    1 hr 1 min
  • How Not To Find Your Brand Voice

    Finding your brand voice isn't just about "what's cool" "cheeky" or "omphing things up". Nope! In this episode, I dive into throwing down what is a brand voice and the difference between voice vs tone of voice (there is a difference!), why it's important you have a brand voice as a brand, and the 3 questions to ask before you uncover your brand voice.

    Heads up: We are opening doors to our signature course Wordfetti Your Words next week, and we are about to drop an EPIC announcement in a few days. Sign up here: www.wordfettigroup.com/wywwaitlist

    Want a taster of what my vibe is and how I teach? I am hosting a free LIVE masterclass next week on how to stand out (and convert!) through captivating copy! Want in? Join me here: www.wordfettigroup.com/freemasterclass you won't want to miss this!**

    22 min
  • Everything You Need To Know About Instagram Reels With Reels Queen, Alisha Marfatia

    So it's no secret that video content has EXPLODED and become more important than ever when it comes to marketing your online business. With that, I bring in fellow IG pal and Reels Queen Alisha Marfatia to give us the 101 on all things Instagram Reels.

    In this episode, we dive into: where you can start if you're NEW to Reels, how to come up with reel ideas strategically with share, Alisha's behind-the-scenes process of ideating and creating reels, the biggest mistakes business owners are making when it comes to reels, the ingredients to creating a reel that gets traction ANNNDDD the power of text and words on a reel to drive action and conversions.

    Make sure you tag @thesocialimpact.co and @anitasiek @wordfetti on this episode and share with us your biggest AHHA!

    PS. I am hosting a FREE Live (no pre-recordings here fam!) Masterclass to teach you how to stand out (and convert) through captivating copy. Want in? I've got 2 times available, snag your seat here: wordfettigroup.com/freemasterclass

    1 hr 5 min
  • Feel Uncomfortable Selling and Talking About Your Offer? Listen to This

    Feel the "ick" when it comes to talking about your offer or "selling"? Then this episode is for you, my friend. In this episode, I dive into WHY we wobble and WHY the "ick" happens, how to create confidence in what we say, what we write, and 3 ways you can navigate around this discomfort of "selling".

    And pssst! I am only sharing this ONCE. But I am opening doors to my signature copywriting and psychology program: Wordfetti Your Words on the 11th of October.

    Make sure you join the waitlist on www.wordfettigroup.com/wywwaitlist, because there are some BIG exclusive bonuses (that will ONLY be available to those on the waitlist!).

    And hey! If you're still reading this, make sure you hit screenshot on the ep, and tag me on @anitasiek and @wordfetti so I can say HELLO!

    18 min
  • How To Tame the Perfection Gremlin When Writing Copy

    Un-finished websites, captions that take 1+ hours to write, and hitting the backspace key like bam ba de bam cause it's just "not sitting right". Sound familiar? In this episode, I share how even copywriters aren't immune to the perfection gremlin, and 3 mindset shifts I adopt to tame the perfection gremlin.

    Want to get your paws on 5 copy e-lessons to uplevel your copy game? 10 mins a day, over 5 days I'll drop into your inbox with a copywriting gem. Keen? Sign up to my free copy lessons here: anitasiek.com/freebie

    For more BTS follow me on @anitasiek and the team at @wordfetti

    15 min

About Brandfetti

From the publisher's feed

A real talk no fluff podcast dedicated to helping brands stand out through copywriting, clever content marketing, and the understanding of consumer psychology.

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