When it comes to Instagram, both you and I are on it to build connections and follow brands that inspire us. No one is there for the hard sell. And you can probably sniff those from a mile away. So as a business, how the heck do you sell without sounding sale-sy on Instagram? In this episode, I drop them five (5) simple and easy ways

Want 5 e-lessons to uplevel your copy game? Grab it here: wordfettigroup.com/freebie

Want more BTS? Follow me on @anitasiek and the team at @wordfetti

Oh boy. What a year this year has been! In this episode, I share my 5 big lessons and takeaways from the year 2022.

Pssst. I recently started my TikTok account @anitasiek - come join me there!

Want 5 e-lessons to uplevel your copy game? Grab it here: wordfettigroup.com/freebie

So I've decided we're going to test and play in the world of video marketing in 2023. And we've kickstarted the journey with some planning on this side of the year. In this episode, I dive into what I did recently to batch record 30 videos, why words still matter in the video, how I did the planning of it, and the 3 types of videos I'm going to test especially in the realm of Reels and TikTok. I invite you to follow me on @anitasiek and us at @wordfetti as well as my TikTok account @anitasiek to check out the experiment I'm gonna start runnin' as we test more with video! Want 5 e-lessons to uplevel your copy game? Grab it here: wordfettigroup.com/freebie

Power words are a secret marketing arsenal that copywriters and marketers know and use to ignite emotion and drive action. So what the heck are they? Lucky for you, I'm going to give you the low down on 4 categories of power words that you can instantly use and BOOST those conversions. Right. Now.

Want 5 copy e-lessons to uplevel your copy game? Get it here wordfettigroup.com/freebie

Want more BTS? Follow me on @anitasiek and the team at @wordfetti

Left Black Friday planning too late and not a fan of having to participate in discounting your offers? I hear ya. You don't ALWAYS have to discount when it comes to Black Friday. In this podcast episode, I dive into 9 non-traditional ideas you can participate in this year, where you don't have to discount.

Want 5 copy e-lessons to uplevel your copy game? Get it here wordfettigroup.com/freebie

Want more BTS? Follow me on @anitasiek and the team at @wordfetti

When it comes to standing out in today's industry - it's no longer just about features and benefits. Customers today seek more and want more. In this episode, I bring in a personal brand specialist and executive coach Petra Zink to dive into how to build trust and get high-ticket clients, why being the best isn't good enough anymore, how to stand out in a crowded market, and what it actually takes to build trust and authority in your industry.

Want 5 copy e-lessons to uplevel your copy game? Get it here wordfettigroup.com/freebie

Enjoyed this episode? Screenshot and tag Petra at @petra_zink and @anitasiek and share your biggest takeaway!

One of the biggest pain points I see my audience have is being able to LET GO of writing all the things for their brand. They outsource but end up re-writing everything, or they find as their business grows and other teamies are writing for their brand, it becomes inconsistent.

In this episode, I dive into the powerful tools of word banks, what it is, and why. you need it, and how you can create one with just a couple of minutes for your brand.

Want to learn how you can uplevel your copy game? Sign up for our 5 e-lessons: wordfettigroup.com/freebie

And be sure to follow BTS at @anitasiek and the team at @wordfetti

Runnin' short on content ideas? What if I told you that 1 testimonial, can, in turn, be translated into 6 pieces of content? Yep! In this episode, I throw down how you can get more mileage with your testimonials and turn 1 testimonial you've received from a client into 6 additional pieces of content. Let's go!

Want to learn how you can uplevel your copy game? Sign up for our 5 e-lessons: wordfettigroup.com/freebie

And be sure to follow BTS at @anitasiek and the team at @wordfetti

2 weeks before our WYW launch I went on a 1-week solo retreat. Old me would have said I didn't have time but Anita today made this a priority and I firmly believe creating the space for me to reset and recharge before this launch prepared me to truly step into my best self. To face the ups and downs of the launch.

In this episode, I share the 5 big lessons I learned from this retreat.

For more BTS, follow me on @anitasiek and the team at @wordfetti

For the last 3 rounds, I have sold out by high touch 1:1 mentorship meets 7-month Fetti Mastermind experience with 1 email. Yep. You read right. Simply 1 email!

No launch activity. No fancy sales page (it's on a Google Doc - HA!).

Just 1 email. This episode throws down on how I've been able to do this (as in all transparency, there are a few things behind the scenes beyond the 1 email that's contributed to it!), but also it's my hope that it inspires you to think about "launches" differently.

Want to be part of my Fetti Mastermind waitlist for 2023? Join here: https://wordfettigroup.activehosted.com/f/37

Follow me for more BTS here: @anitasiek and the team at @wordfetti