Thinkin' of starting a podcast? You're gonna want to listen to this episode where I bring in my friend and fellow CEO Michelle Akhidenor, who is the founder of The Peers Project. In this episode we dive into the power of podcasting as a content platform, the one question you should be asking before starting your podcast, how to generate content ideas for your podcast and how to monetise your podcast through the likes of sponsorships.

Loved it? Make sure you tag me at @anitaiek and @michakhidenor

This year I decided to pull our promotional offer for Black Friday because it felt "ick". I share the biggest reason why I decided to do this, how I observed my own consumer behaviour when it came to Black Friday and I shared ways a brand or business can participate in Black Friday without necessarily discounting their product or service.

For more BTS follow me on @anitasiek and the team at @wordfetti

Seen the Netflix series "YOU?" - even if you haven't, this episode is gonna resonate. Because in it I dive into the 3 characteristics that make Joe from "You" an exceptional copywriter.

For more BTS, follow me on @anitasiek and the team at @wordfetti.

Want to grab my 5 free copy e-lessons? sign up here: anitasiek.com/freebie

Copy, Content, they're both kinda the same right? Nope. Whilst these 2 words are used quite interchangeably in the world of marketing, there are KEY differences in what copy is, and what content is. In this episode, I dive into them.

Doors to WYW is officially OPEN today until November 17. Join WYW here wordfettigroup.com/wordfettiyourwords2021

For more BTS, follow me on @anitasiek and the team at @wordfetti

In this WYW Case Study episode, I bring in CEO of HR Gurus, and WYW Alumni, Emily Jaksch to speak to how she has turned a "dry" industry of HR, into something people want to read, how she found that "spark" for her brand and biz again, and how she has been able to x3 her results with the new website.

Doors to WYW is officially OPEN today until November 17. Join WYW here wordfettigroup.com/wordfettiyourwords2021

For more about Emily, follow her on @emilyjakschofficial and make sure you tag us too @anitasiek and @wordfetti

"Hire a copywriter, and the KACHINGS will happen!!!"... yeah nah. Not exactly. In this episode I dive into the 4 things copy won't actually do for your business, along with some of the biggest myths about "copywriting". I share what you should focus on instead and how you can uplevel your copy, and ensure you've put your energy where it matters and amplifies in impact.

Are you joining our free live masterclass next week on the 5 secrets to stand out and sell through psyc and words? If not GRAB YOUR SEAT NOW! wordfettigroup.com/freemasterclass

For more BTS, follow me on @anitasiek and the team at @wordfetti

Words are everywhere around us. I mean. Think about all the different ways you reach and speak to your audience: sales calls, product descriptions, proposals, sales pages, social media. But beyond there, words also have the power to do so much more in our businesses. In this episode, I share with you 3 powerful things that this universally free tool we all have can do. And some may not be what you think.

Join me in a free LIVE Masterclass I'm running all about psychology and words on the 10th and 12th of November wordfettigroup.com/freemasterclass

For more BTS follow me on @anitasiek and the Wordfetti team at @wordfetti

Awesome sauce website? Check. Great graphics? Check. But for some reason - the KACHINGS ain't happening. In this episode, I throw down 5 potential reasons why your copy might not be converting, and what you should be focusing on instead.

Psst. Want to join me in a free LIVE Masterclass where I'm throwing down 5 secrets to help you stand out and sell on the 10th of November? Grab your free ticket here - hope to see you there! wordfettigroup.com/freemasterclass

In this special WYW Case Study episode, I bring in leadership coach Kerry Kingham as we dive into her journey transitioning from corporate and executive roles to starting her own brand, how she found her niche, her voice, and her north star, and that 1 mega mindset shift that paved the path to helping her get unstuck and "find herself" again as a brand and as a business owner.

Doors to WYW will open for a short period in November. Join the waitlist here wordfettigroup.com/wywwaitlist

For more about Kerry, follow her on @kerrykinghamcoaching and make sure you tag us too @anitasiek and @wordfetti

Despite what the website page suggests, it lies! Because the "about" page on your website, is not actually about YOU, it's about your reader. In this episode, I dive into the 3 must-answer questions your "about" page should cover.

Psst. Doors to my signature copy and brand program WYW is about to open in early November for a limited time. Want to be the first to know? Make sure you sign up to our waitlist here: wordfettigroup.com/wywwaitlist

For more BTS follow me on @anitasiek and the Wordfetti team at @wordfetti