In this episode, we skip the usual news roundup and dive deep into one topic ecommerce brands struggle with more than they realise: branding.

This is about branding that works, not branding that just looks good.

We break down real-world branding lessons from brands like Allbirds, Gymshark, and Who Gives A Crap, and explain why effective brand positioning drives conversion, retention, and long-term growth on Shopify.

What we cover in this episode:

• Why branding should be built for effectiveness, not personal preference

• How standout brands win by going against the category norm

• The difference between scalable branding and trendy design

• Why consistency beats cleverness every time

• How brand trust directly impacts conversion rate and repeat purchase

• Why changing your logo “to keep it fresh” usually hurts growth

• How to define what your brand stands for — and what it stands against

We also walk through:

• Choosing colour palettes with intention (not trends)

• Why logos should be recognisable, not descriptive

• How typography and tone of voice shape trust

• Why every brand needs a clear “brand bible” before scaling

This episode also feeds into what we’re building for 2026 - the newly named The Unofficial Shopify Growth Vault, a central hub of practical Shopify growth content launching September 2026.

If you run a Shopify store, ecommerce brand, or agency, this episode will help you rethink branding as a growth lever, not a design exercise.

👉 Don’t forget to sign up for the Shopify Growth Vault 2026, launching 1st September

Visit: ⁠⁠https://wwspodcast.com/pages/shopify-summit-2026

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