Today we're dissecting a Black Friday bonanza. Join us as Sean Reyes of Shock Surplus, a previous guest and a Shopify Plus success story, takes us behind the scenes of their record-breaking Black Friday. With a cool million in a single week, Sean's insights are nothing short of gold dust for anyone in the e-commerce space.

Sean reveals the nitty-gritty of their promotional strategies, from tiered discounts to email campaigns, and how they leveraged Shopify's capabilities to maximum effect. We dive deep into the psychology behind consumer discounts, the importance of strategic planning, and how a shift in promotional tactics led to a 40% increase in revenue.

Sean's candid sharing of their journey – from a non-promotional stance to a finely-tuned Black Friday strategy – provides invaluable insights. If you're looking to understand the impact of well-crafted promotions and strategic preparation on e-commerce success, this is a must-listen episode.

Show Links

• Shock Surplus
• Sean's Previous Episode: "Dropshipping $30M in Auto Parts"
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Sponsors

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• Loop Returns: Ecommerce Returns Management for Shopify - Brands using Loop retain over 50% of their revenue by promoting exchanges over refunds.

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