The Floral CEO

Breaking Free from Desperation: Shifting Your Florist Business Mindset for Success


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Welcome to another episode of The Floral Hustle, the podcast dedicated to florists who want to elevate their business to new heights. In today's episode, we dive deep into a critical topic: the destructive energy of desperation and how it might be holding your floral business back.

Are you constantly feeling the pressure of needing to book that next wedding, land more clients, or simply keep your business afloat? This episode is for you. Jeni shares her personal journey from running her florist business out of desperation to transforming her mindset into one of abundance and empowerment. Learn how a scarcity mindset can negatively impact your pricing, client interactions, and ultimately, your bottom line.

Key Takeaways:

  • Recognizing the signs of a desperation-driven business and its consequences.
  • How a scarcity mindset can sabotage your success and lead to burnout.
  • The importance of setting boundaries, such as establishing minimum pricing and vetting clients.
  • Real-life examples of how shifting to an abundance mindset can attract high-value clients and opportunities.
  • Practical strategies to create space for bigger-picture thinking and long-term growth in your florist business.

If you're a florist who’s ready to stop the cycle of desperation and start attracting the clients and projects that truly align with your value, this episode is a must-listen.

Resources Mentioned:

  • Book a Power Hour with Jeni for personalized coaching to shift your mindset and strategy.
  • Join the Floral Hustle Mastermind to connect with other growth-minded florists and access exclusive training and resources.

Subscribe & Leave a Review: If you found value in today’s episode, make sure to subscribe to The Floral Hustle on your favorite podcast platform, and leave us a review. Your feedback helps us reach more florists like you who are looking to grow their business.

Connect with Jeni:

  • Instagram: @‌TheFloralHustle
  • Website: www.thefloralhustle.com
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The Floral CEOBy Jeni Becht

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