If you've ever caught yourself saying "I don't want to price myself out of the market" or felt that familiar guilt creeping in when considering raising your prices, you're about to discover why being the affordable option is actually a financial trauma response. The hidden cost of undercharging isn't just the money you're leaving on the table - it's the cycle of resentment, exhaustion, and trauma responses that keep you trapped in patterns of unworthiness. In my book "It's Not About The Money," I explore how under-earning often starts as a trauma response where we overwork to prove ourselves, yet still feel undeserving. Today, I'm diving into why you've learned that charging less keeps you safe from rejection, but what's really happening is that every time you undercharge, you're training your body to believe you're worth less. This belief doesn't just affect your pricing - it rewires how you show up in every area of your life, creating a perfect storm where all three money zones get hijacked simultaneously.

Chapters

00:00 Understanding the Cost of Undercharging

03:14 Exploring the Three Money Zones

05:48 Identifying Symptoms of Under-Earning

09:43 The Impact of Money Trauma

14:08 Body Work and Emotional Connection

19:25 Shifting Perspectives on Pricing

Resources:

Get my FREE book 'It's Not About The Money'

Take the Money StoryTypes® Quiz

Sign up to my FREE Newsletter

Become a Certified Financial Coach

Get my FREE "5 Hidden Money Beliefs" Framework for Coaches.

Take the '5 Hidden Money Beliefs + 3-Zone Self-Check'

Download more resources at themoneypanel.co.uk/breakingmoneycycles