It's Not About The Money

Breaking Money Cycles: The Real Reason You Can't Create Consistent Income (It's Not Your Marketing)


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What if next month's revenue felt as reliable as your morning coffee? As a financial expert who's helped thousands of business founders to steady their income, I can honestly tell you this: you've already done the hard part - people want what you sell. Let's make the good months stick. Feast and famine cycles aren't personal failures, and it's not even your marketing. It's a pattern that your body and your business have learnt to repeat.

Today, I'm going to widen your capacity to receive money, to hold and to give, and pair it with some really simple, practical planning strategies so that consistency feels safe and not scary. I'll walk you through a monthly money date and a clear 90-day look ahead so you can spot those revenue cliffs early, plus a gentle body reset that you can use when money speeds up or slows down.

No hustle, no shaming, just a calming rhythm to steady, repeatable income.

Chapters

00:00 Understanding Feast and Famine Cycles

02:47 Practical Planning for Financial Stability

05:54 Emotional Connections to Money

08:35 Recognizing Patterns in Cash Flow

11:15 Preparing for Revenue Cliffs

14:24 The Role of Body and Mind in Financial Cycles

17:04 Strategies for Managing Cash Flow

19:44 The Importance of Financial Stability Funds

22:30 Navigating Seasonal Fluctuations

25:28 Evolving Pricing Strategies

28:09 Implementing Monthly Money Dates

Resources:

Get my FREE book 'It's Not About The Money'

Take the Money StoryTypes® Quiz

Sign up to my FREE Newsletter

Become a Certified Financial Coach

Get my FREE "5 Hidden Money Beliefs" Framework for Coaches.

Take the '5 Hidden Money Beliefs + 3-Zone Self-Check'

Download more resources at themoneypanel.co.uk/breakingmoneycycles

Listen to previous podcast episode What is a Money Date and Why You Should Have One

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It's Not About The MoneyBy Catherine Morgan

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