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If Amazon was listening to sellers they would simply fix Seller Support.

Bad AI isn't on the top 100 needs of sellers.

Amazon is listening to us, but are the AI developments going to move the needle?

A few weeks ago, I predicted that Amazon would make AMC more user-friendly, and it looks like that prediction is coming true. 

This morning at hashtag#AmazonAccelerate2024, Amazon introduced some AI-powered tools to solve the problems I shared: 

1. Project Amelia: An AI assistant that promises to revolutionize how sellers interact with Seller Central. Amazon says it can answer any seller question on inventory, demand, and more.

You can ask Amelia your questions in your own words and get personalized guidance and support to help you run your business.

It will be available in Beta today and rolled out to US sellers over the next few months. 

2. Business Planner: This tool aims to simplify goal-setting and tracking with personalized plans to help you achieve your business objectives.

It combines your sales traffic and product data with market intelligence and Amazon's performance modeling capabilities to create a personalized plan to reach your goals.

Business Planner is available for use TODAY.

3. Custom Analytics: This tool will allow you to create customized dashboards and reports without needing advanced SQL skills.

It's the flipside to the Business Planner, offering more flexibility to dive deeper into your data and build customized dashboards for the exact views of your business that you want to see.

Custom Analytics will be rolled out over the coming weeks. 

These developments are exactly what I had in mind when I talked about simplified data access and better data management solutions. 

And it's great to see Amazon taking steps to make AMC more accessible and valuable for all sellers!

But will these tools be as useful as Amazon promises? Maybe. I'm looking forward to testing them myself. 🤔

Amazon accelerate just announced image and video AI generation

This is HUGE because it makes engaging content free and accessible to ALL brands 

Especially SMBs

It’s good to see Amazon investing heavily into supporting both sellers and shoppers

And providing them tools for creating a better shopping experience 

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