How well do you know your audience? When you're creating good content, you have to know your audience. You have to know what they'll find funny. You have to know what their worries are. What are they searching for on the Internet? You have to know them that well. You may have seen these gurus saying, you have to do this, you have to stop doing this, you have to…I’m reminding you that you know your people best. There are no absolutes and what works for one person, doesn’t necessarily work for another. It’s all about what works for you and your goals.

In this episode we’ll be covering:

• Doing your homework as a business owner
• Not all market research has to be boring, you can make it fun!
• Marketing expert red flags 
• The only rules you need to worry about on Instagram
• Do data backed opinions and observations make it a rule?
• How to know when you should throw out the “rules”

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