In this episode, Eric Malzone sits down with Brian Von Ancken to unpack the evolution of the wellness industry, the challenges founders face, and the transformative power of community. Brian shares lessons from building the Wellness Growth Mastermind—a collective of 200+ founders from leading and emerging brands—highlighting the importance of trust, authenticity, and a value-first approach. Together, they explore industry trends, the role of memorable customer experiences, and how wellness is shaping its future alongside healthcare.

🔑 Takeaways

• 🌿 The wellness industry is rapidly evolving beyond traditional healthcare.

• 🤝 Building community thrives on trust and a give-first mentality.

• ✨ Memorable customer experiences are essential for long-term success.

• 📚 Education and networking are powerful tools in mastermind groups.

• 📉 Founders face challenges like shifting consumer behavior and income constraints.

• 💪 Dedication and hard work are non-negotiable in the wellness space.

• 💡 A value-first mindset fosters sustainable relationships and growth.

• 🏥 The future of wellness may increasingly integrate with healthcare systems.

• 🌎 Community support accelerates both individual and collective progress.

• 🚀 Consumer interest signals a hopeful turning point for the wellness industry.