Summer's in full swing, our routines are upside down, and creative disciplines are as vital as ever. In this special episode, we share Todd Henry's live talk from Scottsdale, Arizona, exploring the heart of creative work and what it really takes to thrive as a “create on demand” professional. Todd unpacks why producing brilliant work isn’t as simple as following steps 1-2-3, and why most of the real magic happens in the messy space in between.

He also discusses the hidden forces that sabotage our creativity—dissonance, fear, and expectation escalation—and introduces the five elements of creative rhythm that can help us stay prolific, brilliant, and healthy. You’ll learn why true creative success is about intentional daily practices, not bursts of last-minute inspiration, and how building disciplines now will help you build a body of work you can be proud of.

Five Key Learnings from This Episode:

1. Brilliance Requires Discipline: Great creative work doesn’t just “happen.” It comes from consistent, intentional practices that help us manage our focus, relationships, energy, stimuli, and hours.
2. Manage Dissonance, Fear, and Expectations: Unaddressed gaps between our “why” and “what,” fear of failure, and ever-escalating expectations are stealthy assassins to creative output—recognizing and addressing them is critical.
3. Creative Rhythm Is Key: Cultivating five elements—Focus, Relationships, Energy, Stimuli, and Hours (“FRESH”)—creates the foundation for sustainable, high-quality creative work.
4. Brilliance Emerges in Community: Collaboration, feedback, and support from others fuel our best ideas—creativity isn’t a solo pursuit.
5. Die Empty: Our goal shouldn’t just be doing more, but making sure we give our best effort. Leave nothing of value unshared, unattempted, or undiscovered—so we reach the finish line without regret.

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