In this episode, Laura sits down with paid ads expert Britt Holmes (Founder, Merit Media) to demystify when to use ads, what must be in place first, and how to choose between Google, Meta, and LinkedIn without burning cash. If you’ve wondered whether ads are a quick fix (they’re not) or how to know you’re actually ready, this one’s for you. 

In this episode you will hear:

00:31 Meet Britt Holmes of Merit Media

02:22 Britt’s background: global to founders

03:28 “Can I just run ads?” reality check

05:57 From organic-only to paid

06:59 Cost myths & agency pitfalls

10:12 DIY sites, landing pages, readiness

11:28 Perfection vs. progress

13:10 Pricing ads accessibly (no fluff)

19:50 Ads should make money

22:06 Sponsored vs. boosted vs. real ads

24:16 Google vs. Meta vs. LinkedIn

26:35 Authentic brand after corporate

30:28 There’s room for every style

30:59 Where to find Britt & Merit Media

Britt's Links:

Instagram: https://www.instagram.com/meritmediainc/

Website: https://www.meritmedia.com/

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok