Getting Covid has been a game changer for me. It actually helped me push that reset button. It was scary but join me as I walk down memory lane and see how is it going so far.

>> We're busy putting the finishing touches on not one but TWO huge events. TRA Live is coming to Melbourne in September 2022. We are beyond excited to be finalising our VIP packages and guest presenters. If you have a golden ticket you can book your space >> HERE

But before then we'll be at REED GIFT FAIR (also in Melbourne) in from July 30th. Jump in now and book your FREE retail strategy session at scaleyourstore.com/reed

Nicole De Larzac is a product development and marketing coach who helps (predominantly female) entrepreneurs launch and scale their product based businesses.

This makes her uniquely placed to share her experiences and knowledge around white labelled brands and introducing self-branded product lines that are guaranteed to boost sales and diversify your income streams. Without reinventing the wheel!

The benefits to promoting your own branded products are significant and far reaching with benefits that reach far beyond boosting the sales within your business.

If you've ever considered promoting your own branded products or need any kind of convincing your own product line is a great idea, you won't want to miss this episode.

We're busy putting the finishing touches on not one but TWO huge events. TRA Live is coming to Melbourne in September 2022. We are beyond excited to be finalising our VIP packages and guest presenters. If you have a golden ticket you can book your space >> HERE

But before then we'll be at REED GIFT FAIR (also in Melbourne) in from July 30th. Jump in now and book your FREE retail strategy session at scaleyourstore.com/reed

The key to creating wealth in your business is to minimise risk – discover this often-overlooked strategy that most business owners never use.

Guy Naselli will let you in on one of my most favourite diversification strategies.

Guy is a Director of NSL Property Group offering outstanding performance and productivity in all facets of the property including but not limited to, vendors, purchasers, landlords and prospective tenants. Guy understands the vital elements and relationship between performance, productivity and profitability for all parties in commercial real- estate transactions.

>> You can reach Guy at [email protected].

>> We're heading to Reed Melbourne on July 30-August 3. To grab you free retail strategy session, jump over to scaleyourstore.com/reed and book your place today.

Online shopping has never been more popular. With its growth, customers are expecting more and more. One important aspect to look at is how can you translate an instore experience to the virtual world of shopping.

In this episode, Tim Bucciarelli will be giving us tips on how we can let our customers feel like they are shopping instore but right in the safety of their homes.

From the early days on an Apple IIe, to engaging in the nascent internet via AOL, to composing college papers on the first Apple Macintosh model, Tim has always been interested in technology and the ways it can make our lives more efficient, more entertaining, and more connected. His varied career path includes working in satellite communications, web development, specialty food and eCommerce business management. All of this informs the work he does today - helping businesses make the best decision for their eCommerce operations. When there's a fit between their needs and the services Tim offer, Tim starts on the journey of ensuring their digital technology investments by delivering the desired returns.

>> We're heading to Reed Melbourne on July 30-August 3. To grab you free retail strategy session, jump over to scaleyourstore.com/reed and book your place today.

>> Check out our scale.theretailacademy.net/stock to get access to our stock management masterclass.

I love properties. And I'm always on the lookout for my next one!

Just like with your products, putting up your business as an Airbnb needs some marketing to get noticed and booked. So let me share with you some of the lessons I've learned from my landlady adventures.

>>Here are the review tools I personally recommend, loox and okendo.

>>If you want to take a quick getaway, check out my beach house here.

>> We're heading to Reed Melbourne on July 30-August 3. To grab you free retail strategy session, jump over to scaleyourstore.com/reed and book your place today.

Why? Why? Why? Why? Why?

Have you tried asking yourselves why 5 times before buying a product? Why do I need this? Why do I want this? Why would it be helpful for me? Why am I attracted to this? Why will I spend my money on this? These are just sample questions that you can ask before purchasing something. And as business owners, sometimes we tend to forget this simple approach. By also asking these questions, we get to understand our customers better and be able to target them with better product descriptions.

Christopher Melotti is a well-established and renowned Australian Content Marketing and Copywriting Professional who lives by the motto, "Continually challenge, consistently grow, constantly humbled, confidently show."

Catch Christopher and Salena talk about how simplicity is key to understanding your customers and bridging your products to them!

>> We're heading to Reed Melbourne on July 30-August 3. To grab you free retail strategy session, jump over to scaleyourstore.com/reed and book your place today.

>> Check out our shop page to get a copy of our business builder workbooks.

Sales is important in running your business. But just like seasons, businesses go through cycles. Sometimes it's up up up! Sometimes it's down or just slooooow.

I'll be sharing some scenarios and quick tips as to how to tide you over the slow season. Come join me in this episode and keep on learning how to scale your store!

Michelle Kvello has a personal love of driving entrepreneur success because early her career she realized there was a need for founders to have access to good commercial and strategic financial support. Often the health and hygiene compliance work was sorted and they had the clever tax advisors involved, but the missing piece of the puzzle was the partnering support to help the business really grow. She is the founder of Lantern Partners with the vision of being that partner. Since its launch, they have worked with a range of companies, large and small, including traditional retail and ecommerce. Their specialty is helping businesses understand their financials, offering strategic and commercial finance advice, and providing hands-on support to ensure they achieve their goals. Growing a business is exciting! And it's in those acceleration stages where she loves to work with founder CEOs to take their business to the next level. Let's listen to Michelle as she advises us on how to keep our focus on growing your business and money altogether. Who doesn't want money right?

When starting out in business most people don't have a big goal in mind. Instead they prefer to play it safe by staying small. Before long they've convinced themselves their big goals are out of reach.

But what if I asked you to think BIG for a moment and tell me your magic number. The amount of money that would make you feel like you'd really made it in business. Would it be $500,000? $1,000,000? Maybe $50,000,000. You're only limited by your imagination!

In this episode we're going to dive into how to find your magic number and what you need to do in your business to make it a reality. Here's the secret: it's not as hard as you might think. And it's 100% achievable. Even if your dream number is crazy BIG!

Don't let playing small stop you from reaching your number. I can't wait for you to join me.

This week's episode comes to you from NORA (the National Online Retailers Association). I'm joined by Paul Erskine, Head of Digital and Data Delivery for Strandbags Australia and Alex Luscombe, Head of Customer Success at Search.io. We don't often get to see behind the scenes of enterprise-level retail businesses and as independent retailers, it's easy to fall into the trap of thinking the big end of town has all the answers. This panel discussion sheds light on the fact that no matter what size your business is, retailers are all going through the same problems. In this episode, we discuss what's working in eCommerce and what's not. How to test and measure, what metrics are the most successful. I know you'll come away from this episode with at least one little tip you can take away and implement in your business and start seeing results from, right away. >> We're heading to Reed Sydney in April. To grab your free retail strategy session jump over to scaleyourstore.com/reed and book your place today. For more click here