Broadmatch Show : Danny & Adam Heist (Co-hosts, chatting all things Amazon, life and more)

Introduction Danny and Adam kick off this episode with their trademark blend of insight and banter, diving straight into a debrief of Seller Sessions Live—fresh off Adam’s vacation and Danny’s latest operational tweaks.

Experimenting with Event Format

• Adam admits, “This could either be a fucking disaster or it could be spectacular,” highlighting the risk and reward of shifting from high-profile headliners to talent-first sessions .

• Danny reflects on the pressure of selling out and the mental toll of running recurring events, emphasizing the need for iterative innovation .

Streamlining Operations & Costs

• By simplifying ticket tiers and venues, Danny reports 70% cost savings, enabling a single-ticket, single-venue model with one discount code .

• A new AI-powered accounting workflow processes invoices through a self-learning system, eliminating 100+ hours of manual bookkeeping each month .

Embracing AI & Tool Selection

• Adam stresses the importance of picking a lane: “Claude is my G Suite,” urging listeners to commit to a platform and execute .

• Danny counsels, “It always starts with the right question,” framing AI adoption as a way to move the needle rather than chase every shiny object .

Community & Connection

• Reflecting on event ROI, Adam observes, “It’s lonely behind these laptops… events feed your soul,” underscoring the social value of in-person gatherings .

Summary / Round Up This episode shines a light on the courage to experiment with event formats, leveraging AI for operational efficiency, and prioritizing community. Danny and Adam’s candid exchange offers actionable strategies for anyone organizing events or integrating new technologies into their business.