In this special 100th episode, Allan and Eric welcome back Mat Rogers, the COO of Lizard SEM. Mat touches on the importance of planning and setting your marketing goals for the following year by focusing on 5 key components.

Topics include:

Consistency is key to success (2:58)
Optimize website for off-season (6:10)
Track and monitor marketing data (10:31)
Don't overlook digital marketing's impact (17:19)
Utilize off-season for strategic marketing (22:05)
Tailor your marketing plan to budget (25:44)
Use data to scale your company (28:30)
Prepare for success in your business (33:36)

How often are you doing performance reviews for employees? Which review format is best? Eric answers a question posted by Shane Mantz in the Bugbux Facebook group. "Has anyone implemented an end-of-season, after-action review?" Eric answers the what, how, and why, of performance reviews.

Topics include:

Where to start (1:50) 

Technician performance examples (3:07) 

Using a structured format (12:58) 

Getting non-performance related feedback (18:34) 

Teaching your team to self-evaluate (20:15)

Ten easy steps for a simple and effecting performance review (21:22)

Being intentional and proactive in your business is crucial as it allows you to anticipate challenges, explore opportunities, and steer your company toward growth and success. In today’s episode, Allan and Eric welcome Caleb Fabry. Caleb is the President of Town and Country Pest Solutions in Rochester NY. Caleb shares his experience of taking over the family business and the trust his parents had in him to make important decisions. Caleb also discusses the benefits and challenges of starting a business from scratch versus inheriting one.

Where should a PCO start when it comes to lowering customer attrition? In today’s episode, Allan and Eric answer questions posted in the Bug Bux Facebook Group. Lowering customer attrition is essential for pest control companies to maintain a strong customer base and drive sustainable growth. In addition, a PCO should have a strong understanding of their gross profits and margins, to identify trends in their company.

In today's episode, Eric welcomes Austin Burns. Austin is the director of operations at Burns Pest Elimination. What started as a father and son business in 1983 with 43 customers and one service truck has turned into a $25-million venture for the Burns family. Eric and Austin discuss the importance of finding a unique differentiator in the pest control industry and why building a strong team is crucial for success. Austin also shares the challenges and rewards of running a family business and the impact it can have on future generations.

Creating consistent and genuine recognition can go a long way in motivating technicians. In today’s episode, Allan and Eric discuss ways to keep technicians motivated and committed to providing great service for your pest control company. When you and your technicians share a common objective, they are more likely to work together, collaborate, and support one another in achieving that goal.
In addition, offering training and development opportunities for the professional growth of your technicians shows that you value their skills, and are committed to their career advancement.

In today’s episode, Eric discusses the process of building and maintaining a high-performance inside sales team. Eric provides answers to the 10 most common questions he receives about inside sales, covering topics such as when to create an inside sales department, finding the right candidates, the onboarding process, and compensation plans. If you are looking for a comprehensive how-to guide on creating, developing, and scaling a high-performance inside sales team visit www.bugbuxplus.com for more information.

In today's episode, Allan and Eric discuss the importance of finding a niche for your pest control company. Is it important to research your market and find out where you can find the best ROI to serve your customers? By focusing on a specific niche, you can position your pest control company for long-term success in a competitive market. In addition, by specializing in a niche, you can position yourself as an expert in that particular area.

Summary
0:00 Teaser.

2:18 Being a jack of all trades.

5:19 How to look at adding new services.

7:44 Focus 90% on what you know.

9:34 What drives your economic engine?

11:45 Why are we doing this?

14:41 Focus on what you are good at.

19:48 How to cross sell your current list.

22:08 Monetizing your home services.

How are you managing your profits? In today's episode, Allan and Eric discuss the key strategies and considerations a PCO should make when reinvesting profits in your pest control company. The importance of planning out how to spend your profits will be based on how aggressively you want to grow. Implementing a verified growth plan provides your pest control company with a strategic roadmap to navigate the complexities of growth, minimize risks, and achieve sustainable success.

Google reviews are important for your pest control company, they provide valuable feedback from customers about their experience with your company. In today’s episode, Allan and Eric discuss Google’s rules about prohibited and restricted content. PCOS needs to understand that reviews, photos, and videos must adhere to Google’s policies. These policies aim to ensure that the reviews are helpful, informative, and authentic. Responding to reviews, both positive and negative, shows that your business values its customers and is willing to address and improve any concerns or issues they may have. Click on the link below for more information.

Prohibited and restricted content - Local Guides Help

support.google.com