Welcome back to our Summer Webinar series, where we are joined by Operations Manager and ten-year veteran of my company, Taylor Kerrigan. Today, Taylor is going to walk us through the importance of your database, how to grow your database, and how to keep from losing business out of your database by providing new and evolving value adds. 

It’s clear that database loyalty is starting to wane. You can go through the whole homebuying or home-selling process without ever talking to a real estate agent. In fact, you can manage the whole transaction from your phone. 

The reason for this is that agents are all doing the same things, and that means that they aren’t adding value. How often do you reach out to someone in your database and they have already bought or sold a home without you? It happens to everyone, even us. That means that you have to think outside the box and find new avenues for providing your database with value so that you stay in front of them. That’s because the agent who is in front of the client the most is usually the one who wins their business. In our latest episode, you will learn the secrets to all that and more through the value of infotainment.

You’ll also learn:

• The different kinds of databases

Quotes

Everyone you know knows at least two other Realtors... The one who wins their business is the one who is in front of them the most. -Jeff Glover

People want to help people. -Jeff Glover

Key Points

1. The five key databases that every agent has or should have include their sphere of influence and past clients, social media, exchange, CRM, and agent-to-agent referral databases.

2. The three rules to growing your database are the following:

• Adding people to your database daily

3. Agents who are growing their databases are doing these five things:

• Holding community events

4. Door knocking is now more effective than ever, and you should be doing it too.

5. You can provide value by calling people after events to say how happy you were to see them or how sorry you were to miss them, adding an infotainment value to your market updates, documenting the day of events, and using a goal script.