The Landscaper's Guide to Modern Sales & Marketing

Build a Stronger Business in 2025: Scott Lesak’s Guide to Snow & Landscape Success


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Curious about what it takes to build a sustainable snow and landscape business in today’s market? In this episode of The Landscaper’s Guide, Jack Jostes sits down with Scott Lesak from Kasel Rocks Landscape Co. at the SIMA Symposium to talk about sustainable growth, the importance of continuous improvement, and how to create a team that genuinely cares about the success of the company. Scott shares the insights he’s gained from years of industry experience and the values that drive his leadership style.

From managing rapid growth to maintaining quality in service, Scott dives into how his business has evolved and the strategies he uses to keep his team motivated. They discuss the challenges of finding and retaining the right talent and Scott’s philosophy on fostering a positive culture that makes team members feel invested in the company’s success.

The conversation also explores the role of technology and innovation in shaping modern landscape businesses. Scott talks about the tools and software his company uses to streamline operations, improve communication, and provide better service to clients. If you're looking to leverage tech to make your operations more efficient, this episode has plenty of insights.

Plus, Jack and Scott talk about the future of the snow and landscape industry, offering advice for business owners who want to stay competitive in an ever-changing market. Scott’s emphasis on resilience, adaptability, and forward-thinking is something every landscape professional can take to heart.

Watch the full episode to learn more about:

  • 🌟 Building a Resilient Team: Scott’s strategies for creating a team that’s motivated, committed, and aligned with the company’s goals.
  • 🌿 Leveraging Technology: Discover how Scott’s company uses innovative tools to streamline operations and enhance customer service.
  • 📈 Staying Competitive: Insights on future-proofing your business by embracing change, investing in your team, and committing to continuous improvement.

🎧 Don’t miss out on this conversation filled with valuable lessons and real-world strategies to help your snow and landscape business thrive!



Show Notes:

Watch the full episode + see the transcript at: landscapersguide.com/podcast

Tell us where to send your beef jerky: landscapersguide.com/toolbox


Connect with Scott Lesak:

🌄 Kasel Rocks Landscape Company: kaselrocks.com 

💡 Inspire You: myinspireyou.com 

🤝 Scott on LinkedIn: linkedin.com/in/scott-lesak-csp-b1a71b24 

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The Landscaper's Guide to Modern Sales & MarketingBy Jack Jostes

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