Most people struggle with content for one simple reason—they start posting before they know what they actually stand for.

In this episode, Rich sits down with content specialist Briar Cochran to break down how to build a personal brand that’s clear, consistent, and built to last. The conversation centers around identifying your brand pillars—the core themes that guide what you talk about, what you stand for, and how your audience understands you.

If you’re trying to grow a personal brand, figure out what to post, or build an audience that actually trusts you, this episode breaks down the foundation most people skip.