We don't talk a lot about The Business World on this podcast, but after reading Erika's blog posts about building her brand, I just knew I had to interview her!! Here's an excerpt:  "I was involved two businesses/brands that grew quickly and warped my idea of reality when it came to status, wealth, success, and values. 5 years in, I chose to leave a brand that just announced a 100 million dollar valuation, and start again. I too, sometimes wonder if I’m crazy."

The questions we answer on this episode: 

• I'd love to hear about your business journey - from leaving your previous startup to creating your own brand, Fluff
• Watching you from the outside, I see you as following your own path in life; it's like you just want to live your most authentic life. Am I reading that right? 
• You run a very values-driven business, and you've written about how tough it can be in a world driven by profits. Why was it important for you to do this? What are the pros and cons of doing this?
• We've both been in the beauty industry for a little while, but your approach to beauty at Fluff is quite unique. Can you tell me about Fluff's approach to beauty?
• You've written that you're not where your friends are (marriage, babies, houses). I'm not either! How do you feel about that? 
• Has your definition of "success" changed with age?
• And what's next for you in life and business? 

Discover Fluff: https://www.itsallfluff.com
Follow Erika on Instagram: https://www.instagram.com/erikageraerts
Erika's Medium blog: https://erikaisfluff.medium.com/