If you want to have a successful service-based business, you have to build around the needs of your clients.

In this episode of Two-Brain Radio, Chris Cooper gives you a framework to build a "client-centric business" using your mission, model and method. 

First you must clearly define your mission. Second, identify the strategy to achieve that mission—that's your model. Third, your method is your mechanism of delivery, which evolves over time to include new and more effective elements. 

Clearly mapping out your mission, model and method will get you closer to realizing that mission. You'll be happier, your clients will be healthier, and your business will grow faster, 


1:00 - Chris's story - client-centric vs. coach-centric gyms

2:19 - What's your mission?

3:00 - Catalyst's mission.

3:36 - Which model should you use?

4:42 - What's your method? The method evolves.

6:18 - How a method unfolds.

7:39 - Catalyst's new method using the Prescriptive Model.