Building a great fitness program for kids requires a very specific approach tailored to young people—and their parents.

For example, you can't scream like a drill sergeant and hope pre-teens will develop a lifelong love of movement. You also can't just promote a "super-fun program" to parents who want more than balloon and parachute games for their young ones.

Remember: The parents are the actual clients, and you must solve their problems and help them accomplish their goals with your program.

In this lecture delivered  at the 2022 Two-Brain Summit in Chicago, Brand X Method co-founder Jeff Martin explains how to approach kids coaching so you can satisfy parents and set young athletes up for a lifetime of movement and health.

Listen, then use Jeff's advice to improve or start your own kids program—a key revenue stream for a microgym.

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Gym Owners United

2:38 - Excelling kids

4:09 - Target lessons

9:32 - Learning to move

16:02 - Breaking it down

21:32 - Maximizing potential

24:42 - Succeeding with youth programs