In this episode, I’m going deeper into lead magnets and showing you how to build a lead magnet funnel. 

Top of the funnel -this is the largest part of the funnel. Your goal is to collect as many leads as possible. Start with a free offer, giving your audience something of value. 

Opt-in -the lead has given you their email and now they move to the middle of the funnel. 

Once someone has reached the middle of your funnel, they’ve received value from you, they’ve made a small purchase, and now the goal shifts to getting them to purchase your main offer. For subscription box owners, this means our recurring revenue product, our subscription boxes. 

Now it’s time to put email marketing to work for you. Set up an email automation that is kicked off when someone opts in. Keep it simple or more detailed - the choice is yours. 

Let’s walk through a simple email sequence. 

You can extend this sequence to five emails by including an email that offers a low dollar offer and adding an email with an additional offer to join at the end. 

If someone subscribes at any point during this email flow, the sequence stops and they’ll continue to get nurtured in your weekly email campaigns. 

You need to do FIVE things to create an effective lead magnet funnel. 

Join me for this episode as I talk about the importance of having lead magnets continuously bringing leads into your business and the steps you need to take to build out a lead magnet funnel.  

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