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Kip&Co is an Australian Lifestyle brand that never stops evolving.

From the early days of the croc print bed linen (anyone have that print?) to developing beautiful womens and kids apparel, lighting, pet accessories, tableware and so much more. 

If you have ever wanted to build your own brand or you are doing so right now then  this is a must listen.

I spoke with Alex McCabe about how she and her two business partners  (sisters) Hayley and Kate built Kip&Co from the ground up.

Alex explains how much hard work it took to get Kip&Co where it is today and what they’re looking forward to in 2024.

Kip&Co has mastered the balance between wholesale and retail by dedicating separate teams to each channel. Alex highlighted the importance of transparency and communication with stockists, ensuring a unified approach to sales and distribution.
 
For those starting or looking to grow their brand, Alex's advice is simple: just get started. Don't wait for perfection; instead, be realistic about your financial situation and give your brand the time it needs to flourish. Enjoy the process, and don't be afraid to adapt and evolve.

Alex and I discuss all of the following:

00:35 The brains behind Kip&Co

07:56 What is outsourced at Kip&Co?

09:18 How Kip&Co sources their products and materials

13:34 Determining how much to order

16:58 Organizing wholesale vs retail

18:26 Kip&Co’s stockists

20:49 How Kip&Co achieved growth with branding

25:41 What collaborations do for a brand like Kip&Co

28:38 Alex’s advice for anyone looking to start a lifestyle brand

Shop all things lifestyle at Kip&Co here.

Follow Kip&Co on Instagram here.

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I'm Mel Robbins! from @thelotco

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Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.