Rooted in Retail

Building a Retail Brand That’s More Than Just Products with Terra Richards


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What if your business could be more than just a place to shop? In today’s episode, I'm sitting down with Terra Richards, the heart and soul behind The Haven, a multifaceted business that started as an eight-acre tree farm and garden center in Fort Worth, Texas. 

Terra is a true example of how passion and vision can transform a business. She takes us through her journey of growing The Haven from a tree farm into a community-driven space that offers more than just products—it offers an experience. 

In this conversation, we dive into the impact of retreats, building a strong community, and the steps to creating an intentional space for both your team and your customers. 

Plus, Terra gives us an exciting sneak peek into The Haven's upcoming transformation into Haven Home and Garden and what that means for the future of the retail business. This episode is packed with inspiration and wisdom, so let’s get to it! 

[03:37] Terra’s system for maintaining streamlined processes

[05:14] How Terra empowers her team to lead and make an impact

[06:54] How stepping away helped Terra revitalize her business

[12:13] Episode Sponsor: Rooted in Retail Ads Management

[13:17] Why Terra and her husband are reinventing their business

[15:45] Terra's resilience round


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Rooted in RetailBy Crystal Vilkaitis

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