If you've listened to or watched any trail running content in the past few years, there's roughly a one in three chance that Ryan Thrower had something to do with it. In this episode of Second Nature, we talk about how he got into the outdoor industry as a founding member of the Freetrail media empire, and how developing a durable skill like photography and videography helped open some big doors along the way.

Ryan's BPC: @JomboyMedia - @TalkinBaseball

Aaron's BPC: @digspaghetti video breakdown of Make It Count: https://www.youtube.com/watch?v=BYE4Xq_-kY0

Here's the link to the original @casey Make It Count video if you haven't seen it: https://www.youtube.com/watch?v=WxfZkMm3wcg

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Youtube: https://www.youtube.com/watch?v=MSXVbGBLcdA