In this episode of Profit Made Simple, Coach Dan Henderson sits down with Arjun Paliwal, founder of InvestorKit and one of Australia’s leading property buyers agents, to unpack how business owners can use property to create true financial security. From leaving a stable banking career without a side hustle to building a $20M+ portfolio and an eight-figure business, Arjun shares how curiosity, data and his “best worst case” framework have guided every major decision. Together, Dan and Arjun dive into why relying solely on business profits is risky, how to start investing sooner than you think, and why specialisation and swim lanes are the real keys to scaling a service business. They also explore personal brand, going all-in on content, and the power of shifting into “founder mode” when your company needs you most. Listen now to learn how to turn your business cash flow into long-term property wealth and build a portfolio that grows while you sleep.

Our favourite quotable moments:

“Curiosity is the most important trait to me for property success and business success.” – Arjun Paliwal

“If life’s too predictable, you lose a bit of fun – your best worst case should make taking the shot feel easy.” – Arjun Paliwal

“Sometimes you’ve just got to go into founder mode and get shit done – kindly, but ruthlessly.” – Arjun Paliwal

Resources:

Dan Henderson - Website, Instagram, Facebook and YouTube

About Guest:

Arjun Paliwal is the founder of InvestorKit and one of Australia’s top buyers agents, helping business owners and professionals build scalable property portfolios using data-driven research. With around 20 properties and over $20 million in assets by his mid-30s, Arjun specialises in turning business cash flow into long-term, set-and-forget wealth through strategic residential and commercial acquisitions.

About Dan:

Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple.

Related: property investing, wealth creation, business owners, diversification, curiosity, personal brand, founder mode, data-driven decisions, Australian real estate, legacy money