What does it take to create true loyalty—not just from customers, but within your business partnerships too? In this episode, Dawn from Hart Mercantile shares her journey from launching a small retail side hustle to running a thriving shop that continues to evolve with new product lines.

She opens up about how hospitality, service, and genuine connection build lasting customer relationships, and why having a solid support system—especially when working with your spouse or partner—makes all the difference. Plus, we talk about the elusive idea of balance in business… does it really exist?

[2:05] – How Dawn started her retail journey
[3:29] – Top lessons from starting her side hustle
[9:12] – Building loyalty, hospitality, and service
[18:30] – Why having a support system is key
[27:55] – The dynamics of doing business with your partner or spouse
[29:25] – What Dawn’s most excited about next

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