Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone.

In this episode, your host Chris Johnstone sits down with Al Hensling, ranked #25 on Scotsman Guide's Top Originators list, to discuss the keys to long-term success in the mortgage industry.   In this episode, we discuss: - Building a Referral-Based Business: Al Hensling emphasizes the importance of building long-term relationships with referral partners and clients, viewing the mortgage industry as relationship-driven rather than transactional.

• Innovative Networking: Al shares his unique approach to networking, including hosting events in his personal "man cave" and utilizing it as a venue for local real estate groups, helping him create deeper connections with referral partners.
• Leveraging AI and Technology: Al discusses how his team integrates AI into their processes to streamline tasks, enhance communication with clients, and improve overall efficiency, allowing his team to focus on higher-value work.

And more!

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