Can a humble mailbox unlock financial freedom? Former Miss Nevada turned entrepreneur Lisa Song Sutton says yes—and her $2 million mailbox business proves it.

In this episode, Rich sits down with Lisa to uncover how she turned an overlooked niche—independent mailbox stores—into a seven-figure income stream with low overhead, high recurring revenue, and zero franchise fees.

They discuss:

How she launched two stores for under $60,000 without outside capital

Why the mini mailbox model thrives during recessions, pandemics, and high-shipping seasons

The sticky economics of recurring revenue (and why it outperforms one-time sales)

Her strategy for building strong operational teams while running multiple businesses

How she helps others break in with her mailbox course and student community

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