You might think that, in 2024, the most effective way to grow your business is through your online presence. But you'd be wrong. The truth is that the majority of businesses today still thrive, not through Google searches or social media, but through the undeniable impact of trusted referrals and recommendations. And referrals hinge, more than anything, on the power of relationships. Our conversation today is a near-perfect example of this lesson in action. We are joined by Barb Betts, a sought-after keynote speaker, entrepreneur, educator, and CEO of The RECollective. We were so impressed with the referral training she did with our strategy team here at Brand Builders Group, that we had to have her on the show to share her expertise with all of you! Tuning in, you'll hear Barb unpack the fundamentals of building your referral-based business, her advice to anyone starting without a client list, and a breakdown of her step-by-step guide to building, nurturing, and maintaining relationships. Discover the power of authentic connections, the importance of learning how to ask for help, and much more. For an eye-opening conversation on the art of building relationships, from a guest who is a living embodiment of what she teaches, be sure to tune in today!