Built by Business: Amazon FBA, E-Commerce, Brand Building

Forget tech startups and viral apps—some of the wealthiest entrepreneurs in America are getting rich off carpet removal machines, beer distribution, and car floor mats.

In this episode, Andy break's down the Wall Street Journal's article on the "Stealthy Wealthy" a growing class of business owners quietly building serious wealth through unsexy, traditional industries. These aren't influencers or venture-backed CEOs. They're founders of mid-size regional businesses pulling in millions through operational excellence and boring-but-needed services.

You'll Learn:

• Why boring businesses are outperforming flashy startups
• Real-world examples: carpet, car mats, and beer trucks
• How AI and smart ops are quietly scaling boring businesses

If you're loving the show I'd love to hear your review! Please drop it here in the podcast app.

This week, a logistics startup backed by a recent $200 million funding round made a bold move to challenge Amazon's dominance—and Walmart quietly beat Amazon at its own game: profitable, fast e-commerce delivery.

In this episode, I break down what Stord's acquisition of UPS's Ware2Go actually means for brand owners, why Walmart's store-powered fulfillment strategy is a serious threat, and how these shifts could impact your dependence on FBA.

Then, I take you behind the scenes at Weavos. I'll share clips from my strategy call with Owais, how exageration on social media is the key, and how we're optimizing our clients brands.

If you'd like us to help you as well, please visit: www.weavos.io

Most Amazon brand owners blame ads for shrinking profits—but the real killer might be hiding in your inventory.

In this episode, I break down the silent profit leaks that sneak past your ad dashboard but impact your P&L: slow sell-through, poor inventory utilization, over-ordering, and mounting FBA storage fees. I'll give you a practical checklist to audit your inventory strategy, including how to catch flat TACoS with falling profit, calculate SKU-level break-even sell-through rates, and stop reordering out of fear.

Plus, I kick things off with:

• Two Amazon Seller Central News updates you may have missed this week.
• A quick look inside some creative projects I'm working on for agency clients.

If you're ready to plug holes in your Amazon Inventory Boat, this one's for you. ⛵️

Get your free Amazon Brand Audit at www.weavos.io

Too many brand owners treat Amazon like the finish line. But if you want to build a real business, Amazon should be the launchpad—not the whole rocket.

In this episode, I share why the smartest brands use Amazon as a cash flow engine to fund long-term growth: content creation, product development, email list building, and true customer ownership. I break down the mindset shift from "Amazon seller" to "brand builder"—and what that looks like in 2025.

All my resources: www.andyisom.com

Want to rank faster and pay less for traffic? Stop thinking inside the Amazon box. In this episode, I break down why off-Amazon traffic—like Google Ads, TikTok influencers, and external link strategies—can help you rank higher and lower your ACoS. Amazon's A10 algorithm actually favors external traffic that converts, and with tools like Amazon Attribution and the Brand Referral Bonus, you can now track it all and get paid to send traffic in.

We'll cover:

• How Amazon's A10 algorithm rewards offsite traffic in 2025
• What the Brand Referral Bonus is and how to use it
• Why brands using external traffic often see 20-30% lower blended ACOS
• Top 4 channels for offsite traffic
• How to track results with Amazon Attribution
• 3 Common mistakes to avoid

This is the strategy smart brands are using to drive long-term ranking without blowing up their PPC budgets.

In this Episode, Owais and I break down a framework that maps product innovation vs. marketing effort and potential. This Product / Marketing Matrix helps explain why some brand and products dominate on social media and Amazon, while others require brute-force PPC just to stay afloat.

In this episode, I cover:

• The 4 types of products in the matrix
• Why low-differentiation commodities die on social
• What Amazon-native brands can learn from high-virality DTC launches
• A few real-world case studies of "Brand Goldmine" quadrant products
• Why your next product needs more than just demand on Amazon

If you're building a brand in 2025, this is the kind of strategic lens that separates winners from the white-label crowd. Reach out to me for a free review of your brand/products: www.andyisom.com

You've probably heard the advice: "Ease back into it." But when it comes to content, business, fitness—anything that demands discipline—easing back in is often the reason you never get momentum again.

In this episode of Built By Business, I explain why jumping straight into the fire is the fastest way to rebuild consistency. Whether you've fallen off your podcast routine, stopped posting, or feel burnt out in your business, this is the wake-up call you didn't know you needed.

P.S. We just hit 10 daily episodes in a row. 😎🔥

I'm sharing personal reflections, mindset shifts, and how I'm getting back into daily creation—plus how you can do the same without overthinking every move.

All my resources are here: www.andyisom.com

Most sellers obsess over product features, but the best brands in the world aren't built on what they sell—they're built on who they connect with.

In this episode of Built By Business, I break down why your product isn't your brand—and how to leverage people, partnerships, and storytelling to create something that lasts. From Gymshark's influencer strategy to Nike's use of iconic athletes, the pattern is clear: brands grow when people lead the narrative.

I also share tactical strategies you can implement right now—whether you're a solo founder or running a full team—to build a stronger presence, drive branded searches, and win in a crowded marketplace.

All my resources can be found right here: www.andyisom.com

Amazon just rolled out a new ASIN Performance Alert feature—and we're already using it across multiple client accounts to stay ahead of drops in sales, traffic, and Buy Box ownership.

In this episode of Built By Business, I break down exactly how to set up these alerts inside Seller Central, why they matter, and how to avoid drowning in unnecessary notifications.

Then I take you behind the scenes into real strategy conversations from this past week at Weavos—sharing what we're working on internally with our team and directly with brand owners.

👉 Want our team to review your Amazon brand and send you 3 custom action steps to improve?

Grab your free audit at www.weavos.io

I spent six months trying to build my own Amazon AI tool… only to realize the real shortcut was buying one. In this episode I share how my DIY ambitions hit a wall—meeting after meeting, development quotes piling up, and the crushing cost of training models—until I discovered Jarvio.io and realized sometimes you build it, and sometimes you buy it.

I walk you through the moment I saw Scott Needham's LinkedIn post, booked a demo with co-founders Connor Mulholland and Jake Ryan, and immediately locked in a partnership.

Discover what this partnership means for Weavos clients: AI-driven account task management, instant listing fixes, automated reporting, and Slack integrations that deliver real-time updates on sales, inventory, and optimization suggestions. This is just the opening act—by 2028 AI will contribute over $1 trillion to a $7 trillion IT market, and we're ready to help you lead the charge.

Whether you're building from scratch or partnering with the pros, the goal is the same—smarter Amazon growth, faster.

All my services and resources are right here: www.andyisom.com