Built by Business: Amazon FBA, E-Commerce, Brand Building

Amazon just dropped a major update to Seller Fulfilled Prime—and it's going to impact every seller using a 3PL or fulfilling Prime orders from their own warehouse. Starting June 29, 2025, new rules are going into effect that will tighten trial requirements, enforce order minimums, and introduce new performance protections and penalties.

In this episode, I break down exactly what's changing and how to stay eligible without risking your Prime badge. I also share behind-the-scenes updates from my own business, including:

• A liquidation project I'm running for a wholesale client

• Exciting progress with all five of my Black Panther done-for-you clients now that tariffs have dropped

• And how one of my Weavos clients has already hit $853 in sales halfway through May—outpacing all of April for this revival project

Plus, I explain how Amazon's new OTDR protection works using Shipping Settings Automation and Buy Shipping—and why that combo might be your best defense against Prime suspension.

Want help figuring out if SFP is worth it for your brand—or how to stay compliant with the new rules?

👉 Get a free brand audit at www.weavos.io

Or DM me "audit" on Instagram or LinkedIn, and I'll personally get you pointed in the right direction.

All my resources can be found here: www.andyisom.com

I've sold thousands of online courses—and I'm telling you right now: the traditional course model is dying.

With ChatGPT and other AI tools, people can now get 90% of what most courses teach for free, instantly. The information gap that used to justify $997 price tags? It's gone.

In this episode, I break down:

• What ChatGPT has replaced in the education space

• Why I'm shifting away from selling static courses and into real-time coaching

All my resources at: www.andyisom.com

The U.S. just slashed Chinese tariffs from 145% to 30%. China just dropped U.S. tariffs from 125% to 10%.

If you're selling physical products—especially through Amazon or DTC—this is your moment to move fast. Because while everyone else is still refreshing freight quotes, smart brands are locking in container space before the rate hikes begin.

In this episode, I break down:

• What the new tariff changes acutally mean for sellers
• How this will impact shipping rates and inventory flow
• A clip from our coaching Q&A call with Burak Yolga from Forceget logistics
• A quick snippet from a private consulting call with Natasha

If you want help locking in shipping rates or making inventory decisions during this window, reach out.

All my resources and services are at: www.andyisom.com

You say you want 7-figure results. But are you actually running your business like a 7-figure brand?

In this Monday episode, we're breaking down what high-level operators really do — and how you can start acting like one, even if you're still scaling.

I'll walk you through the exact habits, systems, and creative upgrades you should focus on this week to level up your brand and stop thinking like a side hustle.

Plus, I share:

• An update on the U.S.–China tariff talks from this weekend's summit in Switzerland
• The 4-part "Big Brand Energy" checklist to start your week strong

Free Amazon brand audit → www.weavos.io

Tariff talks between the U.S. and China have officially started in Switzerland, and they're expected to continue through Sunday. But before you celebrate the potential for an 80% import tax on Chinese goods, here's the uncomfortable truth:

These tariffs may actually help Chinese sellers more than they hurt them.

In this episode, I break down how Chinese factories are still able to undercut U.S. brands—thanks to lower cost of goods, undervaluing shipments, and manipulating HS codes. I reference a recent Marketplace Pulse article that reveals how direct-from-China Amazon sellers are still thriving despite rising tariffs.

https://www.marketplacepulse.com/articles/paradoxical-tariffs-will-benefit-chinese-sellers

I also share a live case study with one of my agency clients, who's dealing with excess inventory, aged stock fees, and Amazon's inventory utilization rate surcharges. If you're ignoring your FBA inventory metrics, you're probably paying way more than you realize.

All my resources to help and services can be found on my website: https://www.andyisom.com

Want a custom audit of your brand's Amazon performance? DM me or visit the link to my Weavos agency on my website.

Nobody talks about what happens after you hit your first $10K month on Amazon. The excitement fades. The adrenaline wears off. And suddenly, the business you were fired up about starts to feel... repetitive.

But here's the truth: this is the part that actually builds a brand.

In this episode, I'm breaking down what happens after the initial wins—and why learning to master the boring stuff is exactly what separates sellers who scale from those who stall.

Plus, I cover this week's Amazon updates:

FBA restock delays are affecting West Coast fulfillment centers—some shipments are taking over a week to be received.

Trump has proposed lowering Chinese import tariffs from 145% to 80%, which could have ripple effects for your sourcing strategy.

All my resources to help and services can be found on my website: https://andyisom.com/

In this kickoff episode under the new Built by Business name, I'm catching you up on everything I've been doing behind the scenes… and why I'm back behind the mic with a clearer mission than ever.

This episode is for founders, sellers, and brand builders who know the game has changed — and are ready to scale smarter in 2025.

• Why I renamed the podcast from Selling on Amazon to Built by Business
• What I've been working on inside my Amazon agency Weavos
• Helping students in my Jaguar program and Black Panther Done-For-You launches get their products live
• Why I stepped back from social media and what I learned from going quiet
• What's going on right now in e-commerce — including U.S.-China trade talks in Switzerland, Trump's recent tariff comments, and why it matters to your brand
• What to expect from the podcast moving forward (hint: 90 episodes in 90 days)

📩 Want a free Amazon brand audit?

DM me "audit" on Instagram or LinkedIn, or hit the link below. We'll review your product, listing, and ads — and send you 3 real things you can improve immediately.

▶️ Connect with Andy: Instagram: @theandyisom LinkedIn: Andy Isom Free Brand Audit: www.weavos.io

Subscribe to Built by Business for daily no-fluff episodes on Amazon strategy, brand growth, and founder life.

In this episode, I’m giving you the real reason I hit pause on the podcast — and why I’m back with a clearer vision than ever.

Over the last few months, I’ve been deep in the trenches building brands, scaling my agency (Weavos), launching new products, and getting sharper as both an operator and a content creator.

This episode is for anyone who’s ever taken a step back to move forward — and for sellers who are serious about building a business that lasts.

• Why I rebranded the podcast from Selling on Amazon to Built for This

• What I've been up to lately

• How I’m approaching content, growth, and strategy differently going forward

• A quick update on tariffs

• What to expect from the show moving forward (and why it’s worth tuning in daily)

📩 Want a free audit of your Amazon brand?

DM me “audit” on Instagram or LinkedIn, or hit the link below. We’ll review your product, ads, listing strategy — and send back 3 real things you can improve right now.

▶️ Connect with Andy: Instagram: @theandyisom LinkedIn: Andy Isom Free Brand Audit: https://www.weavos.io/

🎧 Subscribe + follow for daily episodes. Strategy, systems, and real-world brand building.

In this episode, I share a critical lesson we learned the hard way—why relying solely on past sales data to forecast inventory for seasonal products can be a big mistake.

For the first three years of our brand, we experienced consistent growth, fueled by marketing, new SKUs, and the surge in demand during COVID. But what we didn't account for was the actual market demand beyond our own sales numbers.

I break down the risks of over-relying on historical data, how we adjusted our approach, and what you can do to avoid the same mistake.

➡️ All my resources: https://www.andyisom.com/

Artificial Intelligence continues to change the landscape of humanity and business. Throughout history we've seen technology disrupt industries, and as technology continues to advance quicker than ever, this disruptions will take place more frequently. In this episode, I share my thoughts about how to stand out in a "level playing field" with AI impacting almost every stage of the business process.

➡️ All my resources: https://www.andyisom.com/