Want to rank faster and pay less for traffic? Stop thinking inside the Amazon box. In this episode, I break down why off-Amazon traffic—like Google Ads, TikTok influencers, and external link strategies—can help you rank higher and lower your ACoS. Amazon’s A10 algorithm actually favors external traffic that converts, and with tools like Amazon Attribution and the Brand Referral Bonus, you can now track it all and get paid to send traffic in.

 

We’ll cover:

• How Amazon's A10 algorithm rewards offsite traffic in 2025
• What the Brand Referral Bonus is and how to use it
• Why brands using external traffic often see 20-30% lower blended ACOS
• Top 4 channels for offsite traffic
• How to track results with Amazon Attribution
• 3 Common mistakes to avoid

 

This is the strategy smart brands are using to drive long-term ranking without blowing up their PPC budgets.

  Want a free audit of your Amazon brand? Head to www.weavos.io or DM me “audit” on Instagram. My team will send you 3 custom action steps to improve your traffic and sales.