Matt Williams is the founder of FroPro, a national clean-food company that makes protein-rich snack bars with organic nut butter and plant-based protein.  Matt is also a Certified Recovery Coach (CRC) with a double masters in education and counseling.  He is host of Wake Up the Sun, a weekly podcast devoted to exploring how successful people build routine, ritual, and consistency in their lives.

Once a promising educator and sports coach in a small idyllic Florida town, Matt saw his career, and his reputation, come to a screeching stop after an auto accident that resulted in a DUI and near-jail sentence.  Humbled and exposed, Matt slowly pieced his life back together through humility, consistent effort, and as he will tell you, 'with a little help from some friends'. 

Matt is now a happily married, successful entrepreneur and sober evangelist who celebrated 14 years of sustained sobriety just before the recording of this episode. He shares his perspective for healthy living and his daily rituals for optimal health and sustained sobriety.

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A master-class in physical and emotional development through the lens of sobriety and fitness. Hosted by fitness coach, mental health evangelist, and USMC veteran Jesse Carrajat, this podcast dives deep with leading experts and thought leaders to explore the transformative power of fitness, sobriety, and mindful living.

Whether you're sober, sober curious, or simply seeking to improve your relationship with alcohol, each episode offers science-based strategies and inspirational stories to empower you to conquer habits, manage stress, and unlock your strongest, most authentic self. #LiveDeep