In this deeply personal and thought-provoking solo episode, Coach David explores how ancient cultural rituals, candles, drumming, chanting, and more, aren’t just spiritual practices, but neurological tools for transformation.

Drawing from his own life-changing experience living in Portugal and decades of studying neuroscience, David reveals how intentional rituals can regulate your nervous system, train your focus, and even rewire your identity.

If you’ve ever felt the modern world is missing something, this episode shows you how to recreate the grounding rhythms of culture in your own daily life, and why doing so may be the key to your alcohol-free success.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com

In this episode, Coaches Jason and Matt dive into the SMART goal-setting framework: Specific, Measurable, Achievable, Relevant, and Time-Bound, and how it can be a game changer in your alcohol-free journey.

They share personal stories, practical tools, and the science behind building consistent habits that stick. Whether you're trying to improve your health, rebuild self-trust, or simply create momentum, this episode shows how small daily actions lead to massive transformation.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Coaches Matt and Jason take a reflective journey back to their early alcohol-free days, revealing what really happens, physically, mentally, and emotionally, in those crucial first few weeks.

From anxiety, identity shifts, and nervous system chaos to the surprising power of simple routines and meaningful connection, this episode is a raw, honest look at what it takes to build real momentum.

Learn how the first 30–90 days shape the path forward, why growth often begins in discomfort, and how aligning your actions with your values can create a powerful new direction in life.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

In this powerful episode, Coaches Matt and David explore the vital connection between nutrition, sleep, and brain healing in early alcohol-free living.

Learn how alcohol impacts your brain’s ability to function and repair, why sleep and gut health are key to recovery, and which foods and simple strategies can help rewire your body and mind. David shares actionable insights on fermented foods, sleep hygiene, emotional regulation, and the brain’s incredible ability to bounce back, no matter your age or history.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Alcohol hijacks the brain’s reward system, trapping you in a cycle of instant gratification . So how do you break free? Coaches Jason and Matt explore the crucial skill of delayed gratification for a successful alcohol-free life.

They discuss why it's okay to lean on sugar in the early days and share practical strategies for retraining your brain to seek deeper, more sustainable rewards. Learn how to build emotional resilience and use the power of anticipation to find true fulfillment beyond the quick fix.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Ever started a new goal with intense motivation, only to find yourself drifting off a few weeks later? Coach David breaks down the psychological reason this happens, a phenomenon called the "Fading Effect Bias." He explains how the very act of deciding to change relieves the initial pressure that got you started, causing your momentum to evaporate.

In this episode, learn the science-backed strategy to overcome this by using clear, written goals to create "structural tension" and turn your brain from an obstacle into your most powerful ally for lasting change.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

In this episode, Coaches Matt and Jason unpack the true key to lasting change: consistency. From habit tracking and morning routines to navigating motivation slumps and staying on course after hitting alcohol-free milestones, they explore how small, daily actions reinforce your alcohol-free identity.

Learn how to build guardrails that keep you from drifting, set realistic goals, and rewire your brain for sustainable transformation, no willpower required.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Coaches David and Matt explore one of the most critical, and overlooked, factors in sustaining an alcohol-free life: your environment. From rearranging your home and changing routines to managing social settings and reshaping your internal dialogue, this episode unpacks how small environmental shifts lead to massive behavioral change.

Learn why willpower alone isn’t enough, how to create powerful new habits, and how to support yourself or a loved one through a transformational journey.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Looking for simple ways to rewire your brain for an alcohol-free life? Coaches Jason and Matt share practical "brain training" hacks that go beyond just talk. 

Discover why simple actions, like brushing your teeth with your non-dominant hand or using specific breathing techniques, are powerful tools for moving from subconscious habits to conscious choices. 

This episode provides easy, actionable steps to strengthen your prefrontal cortex, build resilience, and create the space you need between a craving and a choice. 

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

You’re the man people rely on, strong, successful, always in control. But alcohol? It’s quietly stealing your presence, your edge, and the respect you’ve worked so hard to earn. This is a woman’s message to men who drink too much. An invitation to come home to the man your family admires. The one your kids trust. The one your wife misses. You don’t need to hit rock bottom to make a change. You just need to remember who you really are.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear