Are you worried about life being dull without alcohol? In this episode, coaches Matt and Jason tackle the "boredom myth" and explain its connection to the brain's reward system.

They discuss how chronic boredom is often a sign that your brain is craving meaningful engagement, not a substance. 

Learn practical ways to re-engage with your five senses, reconnect with yourself, and rediscover simple joys from your past. 

The first few weeks of an alcohol-free journey might feel different, but you'll gain the space to explore new passions and find lasting fulfillment. 

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Shannon McLin, a high-powered appellate lawyer from Florida, shares the emotional story of how one painful argument and an alarming oura ring reading became her turning point. 

In this deeply personal episode, she reflects on raising her kids in a culture of drinking, the guilt she carried, and how Project 90 gave her the tools to finally break free. This is a raw, uplifting look at how clarity, community, and self-worth can reshape a life.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Are you using alcohol to enhance a good time or cope with stress? It's easy to fall into the trap of believing that drinking brings joy, but coaches Jason and Matt reveal how this is a dangerous illusion .

They dive into the neuroscience of how alcohol hijacks your brain's reward system, creating a powerful but false sense of pleasure.

You'll learn how to reconnect with simple, natural sources of happiness and find sustainable joy in your alcohol-free life.

Discover a path that leads to genuine connection, emotional growth, and a life that feels truly alive again.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

What often begins as a social lubricant can lead to a cycle of isolation, a feeling that can intensify on an alcohol-free journey. Coaches Matt and Jason explore the neuroscience behind why loneliness can feel like physical pain and create a feedback loop that makes it hard to break.

They share a powerful reframe, shifting the perspective from painful loneliness to empowering solitude. Learn how to break the cycle with small acts of connection, and discover how to find a new richness in yourself and the world around you.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Have you ever found yourself in a specific situation, a concert, a holiday, or a family visit and experienced an intense, unexpected urge to drink? 

This episode dives into the neuroscience behind this phenomenon, known as "incentive salience" .

Coaches Jason and Matt explain how your brain's reward system creates subconscious associations with people, places, and things, triggering a powerful, anticipatory craving.

Learn how to develop the awareness and curiosity needed to interrupt this pattern, rewire your neural pathways, and build a truly alcohol-free life .

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Does the thought of turning down a drink fill you with anxiety? You're not alone. Coaches Teri and Matt break down the evolution of saying "no" to alcohol, from the awkward uncertainty of the early days to the empowered confidence that comes with time.

They share practical scripts, personal stories, and powerful tools like the "because" statement to help you navigate any social situation.

Learn why your body language is just as important as your words and discover why the pushback you fear rarely ever happens.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Why is Gen Z spending over $20 billion less on alcohol annually than previous generations? Coaches Matt and Terry explore this significant generational divide and what it means for the future of drinking culture. 

They discuss how the rise of the alcohol-free lifestyle as a mainstream health trend, coupled with a more honest conversation about alcohol's impacts, is changing the landscape. Discover what we can all learn from Gen Z's empowered choices and why it's becoming easier than ever to question alcohol's role in a life of wellness.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

In this powerful episode, head coach Victoria English of the Alcohol-Free Lifestyle’s Project 90 breaks down the neuroscience behind what’s really happening in your brain and body after drinking. From dopamine crashes to cortisol rebounds, GABA disruption to sleepless nights, this isn’t about willpower, it’s about chemistry.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com

You successfully navigated a big event alcohol-free, so why does a powerful craving suddenly hit the next day? Coach Terry Patterson calls this "The Re-entry Phase", the crucial period, after a party or vacation when your guard is down .

She explains how the post-event dopamine crash can leave you vulnerable to unexpected urges, even when you felt strong during the event. Learn how to create a "re-entry plan" with practical strategies for this emotional letdown, ensuring you can manage the aftermath with confidence and continue your momentum.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

In this episode, Coaches Jason and Matt unpack one of the most misunderstood parts of the alcohol-free journey: your reward system. From dopamine crashes and sugar cravings to rediscovering real joy in nature, music, and connection, they break down what’s happening in your brain, and how to reset it.

Learn why patience is essential, how to reconnect with simple pleasures, and why setting small, achievable goals helps rebuild trust in yourself. Plus, the power of community, mindfulness, and avoiding those sneaky substitute addictions.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear