Does staying alcohol-free feel like an obligation or a constant battle? Coach Jason reveals a surprisingly simple yet scientifically measurable mindset tool: the shift from "I have to" to "I get to."

Discover how this reframe moves you out of your survival-based limbic system and activates your prefrontal cortex, the seat of discipline and self-control.

Learn why "I have to" reinforces resistance while "I get to" naturally boosts dopamine, turning your alcohol-free journey from a punishment into an empowering life of possibility and mental clarity.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Shame doesn't mean you're broken, it means you're waking up . Coach Jason dives into the neuroscience of shame, explaining how your brain's "alarm system", the insula and anterior cingulate cortex, signals a conflict between your actions and your true values .

Learn the critical difference between toxic shame, which keeps you stuck in isolation, and healthy shame, which acts as a powerful motivator for course correction and making amends .

This episode provides a framework for replacing judgment with curiosity, reclaiming your power, and using your internal compass to build an emotionally resilient, alcohol-free life .

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Do you rely on alcohol to quickly "change your state" after a long day? Coach Jason reveals why alcohol is a false state changer and how you can achieve more powerful, sustainable shifts naturally .

This episode breaks down the neuroscience of state shifts and provides a comprehensive toolkit using bottom-up strategies (like Box Breathing and cold exposure) and top-down techniques (like visualization and "I get to" language) .

Learn how to send an immediate safety signal to your nervous system, boost your dopamine and serotonin naturally, and build the confidence to control your experience without external chemicals .

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Are you bulldogging through your day only to crash by 3:00 PM? Coaches Matt and Jason reveal why high achievers must stop obsessing over time and start managing energy.

Learn how to identify your natural daily energy dips and why taking a simple 15-minute unplugged break can actually make you more productive.

Discover practical strategies for priming your brain with a morning gratitude practice, managing screen-time boundaries, and utilizing a "brain dump" at night to end decision fatigue. It's time to trade the "grinder culture" for a lifestyle of integrity, clarity, and sustained energy.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Tired of the "New Year, New Me" cycle that ends by February? Coaches Matt and Jason reveal why only 8% of resolutions actually succeed and how high achievers can beat the odds in 2026.

Discover the science of the "pendulum swing" and why you must trade massive leaps for the minimum effective dose and consistent tracking.

Learn how to utilize mentorship and group accountability to move past the "Dry January" plateau and build a lifestyle that thrives on consistency rather than fleeting motivation or convenience.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Are you using "toxic positivity" to step around the negative obstacles in your life? Client Stosh shares his 100-day success story of moving from a life of shame, regret, and "living a lie" to embracing the clarity of an alcohol-free world.

Discover how he moved beyond using alcohol as a crutch for insecurities and found the courage to get comfortable being uncomfortable.

Learn why Stosh believes that self-trust and heartfelt community connection are the keys to a high-performance life, and how his blood pressure returned to normal once he decided to stop hiding and start "keeping it real."

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

High-achievers often use alcohol to mask deep-seated grief and life transitions.

Chelsea shares her powerful journey of moving from a "dark spot" of hiding and isolation to celebrating 100 days alcohol-free .

Discover how she rejected traditional rehab for a community-based approach, resulting in 30 pounds lost, a booming business, and restored relationships with her husband and children .

Learn why Chelsea believes the "Daily 20" gratitude practice and the science of dopamine were the keys to her evolution from shame to boundless joy .

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

High-achievers often use alcohol to "change their state" quickly, but there is a more powerful, natural alternative: Breathwork.

Coach Matt reveals why stress-related complaints drive 90% of doctor visits and how you can use your breath to send an immediate safety signal to your nervous system.

Learn four science-backed techniques, including Box Breathing for transitions and the 4-8-8 method for sleep, to activate your Vagus Nerve, boost dopamine and serotonin, and put yourself back in the driver's seat of your alcohol-free journey.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Why does drinking feel like "the good old days" even when the reality was painful? Coach Matt dives into the neuroscience of romanticization and the Fading Effect Bias, your brain's trick of favoring euphoric memories while minimizing negative consequences .

Learn why high-achieving drinkers are prone to "Rosy Retrospection" and how to break collapsed distinctions that couple alcohol with holidays, sports, or stress relief .

This episode provides powerful tools like "Scene Two" visualization to help you combat nostalgia and see the "attractively packaged poison" for what it truly is .

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Think your brain is protected from everything you ingest? Coach Matt reveals the truth about the blood-brain barrier, your brain's fortress that alcohol easily infiltrates because it is fat-soluble .

Discover how chronic drinking weakens this barrier, leading to inflammation and that persistent "brain fog" .

This episode provides a hopeful recovery roadmap, explaining how the barrier begins to repair itself in just 90 days, with full restoration possible within two years .

Learn the four lifestyle pillars, nutrition, exercise, hydration, and rest, that act as the repair crew to rebuild your brain's security system and reclaim your mental clarity .

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book "CLEAR" is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear