What if the wine you drink isn’t just altering your mood but your mind? In this episode, we explore how alcohol impacts your brain’s emotional and decision-making centers, like the prefrontal cortex and hippocampus. We’ll reveal how marketers exploit these effects, creating a cycle where wine feels like the answer to stress but actually worsens it.

Learn how alcohol reshapes your brain, fuels dependency, and distorts your choices, and discover how to break free from the grip of wine culture for good.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - Be the First to Know About My Upcoming Book Release: Get VIP Pre-Release Updates and exclusive content by signing up here: https://www.alcoholfreelifestyle.com/clear

Why does it feel so normal, or even expected, for women to reach for a glass of wine at the end of a long day? In part one of a series about women & wine, discover the story behind the rise of wine culture and how marketers crafted a billion-dollar industry by targeting women’s aspirations, stress, and insecurities.

From the “mommy juice” phenomenon to the portrayal of wine as the ultimate self-care ritual, we’ll explore how these messages shaped our habits and why it’s time to reclaim our power. If you’ve ever wondered how wine became so ingrained in modern femininity, this episode will open your eyes—and your mind.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - Be the First to Know About My Upcoming Book Release: Get VIP Pre-Release Updates and exclusive content by signing up here: https://www.alcoholfreelifestyle.com/clear

Teri sits down with Toni Will, General Manager of the Kalamazoo Wings, to dive into her six essential leadership pillars that drive success in the high-stakes world of professional sports.

Toni shares how living alcohol-free has been a key factor in her journey as a trailblazer in sports leadership. Together, they explore the connection between leading a team on the ice and leading your own life with clarity and purpose, showing how these pillars can empower anyone navigating an alcohol-free lifestyle.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - Be the First to Know About My Upcoming Book Release: Get VIP Pre-Release Updates and exclusive content by signing up here: https://www.alcoholfreelifestyle.com/clear

Is your nightly drink truly harmless? In this episode, James breaks down new research showing how even light to moderate alcohol consumption can damage your brain.

Backed by studies and expert insights, he exposes the myths surrounding alcohol’s "health benefits" and its hidden costs. Tune in to uncover the truth and take steps toward a clearer, healthier lifestyle!

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - Be the First to Know About My Upcoming Book Release: Get VIP Pre-Release Updates and exclusive content by signing up here: https://www.alcoholfreelifestyle.com/clear

Discover the power of knowing your “why” in quitting or reducing alcohol. James shares his journey and how clear reasons drive lasting change, like better health, relationships, and productivity.

Hear inspiring stories from others transforming their lives and learn how defining your why can set you up for success. Ready to take the first step? Start today!

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - Be the First to Know About My Upcoming Book Release: Get VIP Pre-Release Updates and exclusive content by signing up here: https://www.alcoholfreelifestyle.com/clear

In this episode, David and Terry explore how modern habits and alcohol impact our health. Learn how to rebuild strength, improve posture, and make small changes for big transformations.

Tune in for practical tips to reclaim your health and thrive in today’s demanding world!

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - Be the First to Know About My Upcoming Book Release: Get VIP Pre-Release Updates and exclusive content by signing up here: https://www.alcoholfreelifestyle.com/clear

Even the most disciplined high achievers face unique challenges when it comes to sobriety.

In this episode, we uncover the startling truth about alcohol relapse rates, explore why high performers are particularly vulnerable, and share actionable strategies to break the cycle. Redefine resilience, master your sobriety, and continue thriving at the highest level. 

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - Be the First to Know About My Upcoming Book Release: Get VIP Pre-Release Updates and exclusive content by signing up here: https://www.alcoholfreelifestyle.com/clear

Dry January is a powerful starting point, but without understanding the neuroscience of alcohol use, many return to old habits.

In this episode, we explore why high achievers often struggle to maintain long-term sobriety, the brain science behind relapse, and why willpower alone isn’t enough. Learn how to make this year different with the right strategies and support.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - Be the First to Know About My Upcoming Book Release: Get VIP Pre-Release Updates and exclusive content by signing up here: https://www.alcoholfreelifestyle.com/clear

Discover how the brain’s Default Mode Network fuels overthinking and keeps you stuck in repetitive thought loops. Explore the neuroscience of rumination, its impact on productivity and sobriety, and proven strategies to break the cycle for greater mental clarity.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - Be the First to Know About My Upcoming Book Release: Get VIP Pre-Release Updates and exclusive content by signing up here: https://www.alcoholfreelifestyle.com/clear

Join Teri Patterson as she introduces Matt Gardiner, the newest coach on the Alcohol Free Lifestyle team! Matt brings a unique blend of expertise as a Recovery Coach, Storywork Coach, and Sound Therapist to help people rewrite their stories and reclaim their lives. In this episode, Matt shares his inspiring journey, his approach to recovery, and how he uses language, breathwork, and intentional self-care to create lasting change. His philosophy is simple: Better words + better breathing = better life. Discover how Matt helps people in recovery design healthy, active lifestyles free from alcohol, while also emphasizing the importance of relaxation and healing. Whether you're on your own recovery journey or looking for inspiration, this conversation is packed with insights and actionable tips to transform your life. Tune in to explore how small shifts in mindset and habits can lead to big, positive changes.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - Be the First to Know About My Upcoming Book Release: Get VIP Pre-Release Updates and exclusive content by signing up here: https://www.alcoholfreelifestyle.com/clear