What happens when your actions don’t match your values? In this episode, we talk about cognitive dissonance, the mental stress that comes from doing one thing while believing another. You’ll hear a personal story about how this conflict can lead to habits that feel hard to break.

If you're thinking about a change or just want to understand why some habits stick, this episode can help. We look at how your thoughts, actions, and values all connect, and how making them work together can lead to real change.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com

Ever wonder what's really behind those perfect summer alcohol ads? This episode, Coach Victoria disrupts the biggest lie sold by alcohol companies: that their drinks create your happiness and an "effortless summer vibe."  Prepare to see things differently as Victoria challenges you to imagine those glossy beach ads selling another risky product, would they still seem so harmless?  It's a bold invitation to question what's truly being sold.

Victoria uncovers the smart psychological tricks these ads use to connect alcohol with your summer joy, often hiding the real story.  She shares the serious truths about alcohol's dangers that these campaigns don't mention.  But this isn't just about exposing a problem, it's about finding your power.

Learn how your brain can "rewire" to see through these deceptions, so you can build your own real summer happiness, no drink needed.  It's time to wake up and claim your summer.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Do you ever wish you could handle tough feelings without needing to escape them? Coach Victoria shares her own story of facing emotional pain after using alcohol as an "emotional anesthetic". Many of us try to numb feelings from stress, grief, or old hurts with drinks. Victoria talks openly about why it’s so scary to meet these feelings when we choose to live alcohol-free, and the "emotional weight"  many people carry.

But there's amazing hope for change. Victoria explains how alcohol affects our brains and the exciting science of "neuroplasticity". How our brains can heal and build new paths. Learn how to not just get through discomfort, but to truly hold your feelings and find your strength. She reminds us we're not broken or weak. Our brains are learning to feel again, opening us up to real joy and peace. Find out why support from others is so important on this path to rediscovering yourself.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Do your inner stories hold you back? Jason and Matt, coaches at Alcohol-Free Lifestyle, talk about these powerful hidden stories. Often, these stories shape our lives without us even knowing it. They look at how we might see ourselves in unhelpful ways, like a Villain, a Victim, or as Helpless. Learn how these inner thoughts can really affect our lives, especially our relationship with alcohol and our happiness. 

You can find simple ways to change these unhelpful thoughts. Rewrite your inner story to feel stronger and more in control. Jason and Matt talk about knowing yourself better and writing your thoughts down.  They also discuss how your words and even your breathing can make a difference.  Taking responsibility for your life is a big step.  It helps you move from feeling helpless or like a victim to becoming the hero of your own story.  Learn how to use tough times for good, and build a strong, positive outlook by trying these things regularly. 

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Ever wondered if you could truly change your relationship with drinks and unlock a more vibrant life? Hear Dan Hall's powerful story, an AFL 90-day program graduate who went from decades of habitual drinking, a pattern that intensified during COVID, to a life he never imagined. After a pivotal “bad experience”  and initial skepticism about the program's high success claims, Dan committed to the 90-day journey. This episode delves into that decision and the path that unfolded.

Dan describes his transformation as a "miracle", explaining how AFL helped reshape his neuropath ways until the desire for alcohol simply vanished. He shares compelling details of newfound mental clarity, professional success, stronger relationships, and a profound sense of peace and joy. If you're wondering if significant change is possible, Dan's honest account offers inspiration and insight into achieving a richer, fuller life.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Damon opens up about the toll alcohol took on his health, relationships, and self-worth, and how he turned it all around. In this powerful conversation with Coach Matt, Damon shares the moment he knew things had to change, the fears he faced, and the tools that helped him rebuild his life alcohol-free.

From reconnecting with his kids to reclaiming his physical and emotional well-being, Damon’s story is proof that transformation is possible at any stage. Whether you're early in your journey or need inspiration to keep going, this honest and hopeful episode will resonate deeply.

Damon Bentley's Instagram: https://www.instagram.com/sailing.quixote/

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Curious about what really happens during the first 90 days without alcohol? Coach Matt and Coach Jason break down the emotional, physical, and mental shifts that take place in each of the first three months. From energy crashes and dopamine dips to improved sleep and breakthrough clarity, this episode gives you a clear roadmap of what to expect and how to navigate it.

Whether you're just starting out or already in the middle of your alcohol-free journey, you'll gain practical tools, mindset shifts, and motivation to keep going. Learn how to manage cravings, build new habits, and step confidently into a healthier, more empowered lifestyle.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

In this episode, Coach David talks with EFT expert Nicole Dubruel about how tapping can help you feel calmer, clearer, and more in control. Nicole shares how she discovered EFT during a stressful time and how it became a simple daily practice that changed everything.

They dive into how EFT works, why it helps ease stress and cravings, and how you can use it anytime, anywhere. Whether you’re new to tapping or just curious, this conversation offers a practical way to shift how you feel fast.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

In this episode, we sit down with Paul Scheffer, who shares his incredible 34-year journey of living alcohol-free and how 33 years of practicing Tai Chi helped him rebuild his life, mind, and body from the inside out.

From working in the chaotic kitchens of New York City to becoming a teacher of healing movement, Paul takes us through the dark valleys of addiction, a shocking Lyme disease diagnosis, and the rediscovery of self through intentional practice. 

Follow Paul on Instagram: https://www.instagram.com/sober_cat_taiji/

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Justifications are one of the biggest hidden barriers in early alcohol-free living.  They're the stories we tell ourselves to make drinking seem okay, even when it’s not. Let's break down the brain science, psychology, and social dynamics behind these patterns and explore how to move beyond them with awareness and choice.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear